【雇主品牌，Dummies 丛书】 Employer Branding For Dummies (2017)

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Employer Branding For Dummies

Richard Mosley, Lars Schmidt



Attract the very best talent with a compelling employer brand

Employer Branding For Dummies is the clear, no-nonsense guide to recruiting and retaining top talent. Written by the head talent warrior at Universum, this book gives you the hard facts and expert insight you need to build your brand as a great place to work. You'll learn how to research what makes your company stand out, the best ways to find the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The discussion includes ways to identify the specific traits that spell success at your company, and how to translate those traits into hiring metrics that only let the good ones through. You'll build and maintain your own distinctive, credible employer brand, and develop a set of relevant, informative Key Performance Indicators to help you keep the ball rolling.

For most people, work is more than what they do — it's a part of who they are. This guide shows you how to discover and develop your employer brand to draw the quality talent you need.

• Create a distinctive employer identity
• Perfect your talent sourcing techniques
• Track the right Key Performance Indicators
• Recruit and retain the very best talent

Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

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