【日期】2010.10.18
【篇幅】PDF 37PAGE
【内容】:
Pricing power
In a world of low nominal GDP growth (due to excess capacity and excess
leverage) and rising commodities, pricing is abnormally important: we calculate
a price increase of 1pp raises fair value on a DCF by 16%. We examine:
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Our CPI/PPI monitor: we look at CPI/PPI measures in absolute and relative
terms. This highlights paper, luxury goods, mining, chemicals, spirits and
household insurance in Europe. In the US, tobacco, tyres, food producers,
auto insurance and hotels also show strong pricing. In the UK, auto
insurance, soft drinks, spirits and telecom services are rising strongly.
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Our analysts’ opinion: We highlight the stocks where pricing is >2%—
better than normal and rising in net terms. Outperform-rated European
stocks with these characteristics and which look cheap on Credit Suisse
HOLT® or have a FCF yield above 5%: BMW (a Focus List stock), Credit
Agricole, Smurfit, Rio Tinto, Millennium & Copthorne, Lloyds, Weir, SAP (a
Focus List stock), AMEC, BA, Mondi, Antena 3 and Imperial Tobacco.
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Who is vulnerable to higher commodity prices? We look at sectors’
commodity-related costs (energy, industrial, soft commodities). Among the
stocks that might be negatively affected by higher commodity prices, with no
pricing power and downside on HOLT are Casino, Carrefour, Dairy Crest,
and Saipem. We show similar screens for US stocks.
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Our capital discipline monitor points to potential structural changes that
could lead to increased pricing ability. Among global sectors, we see the
best capital discipline in retailing, autos, tech hardware, industrial and drugs,
while we find the worst in power generation, mining and energy utilities.
Our analysis supports our overweight of luxury goods, select GEM consumer
staples (tobacco, food and beer), premium car makers and software. Credit
Suisse Delta 1 has set up baskets on this theme. CSERGDPP and CSUSGDPP
include European and US companies with good pricing power. CSERBDPP and
CSUSBDPP include companies in both regions that have weak pricing power
(with many additionally being vulnerable to higher input prices).