目录

C O N T E N T S
LIST OF CONTRIBUTORS xi
PREFACE xxi
ACKNOWLEDGMENTS xxv
PART ONE: INTRODUCTION 1
CHAPTER ONE
Behavioral Economics: Past, Present, Future
Colin F. Camerer and George Loewenstein 3
PART TWO: BASIC TOPICS 53
Reference-Dependence And Loss-Aversion
CHAPTER TWO
Experimental Tests of the Endowment Effect and the Coase Theorem
Daniel Kahneman, Jack L. Knetsch, and Richard H. Thaler 55
CHAPTER THREE
Mental Accounting Matters
Richard H. Thaler 75
Preferences Over Risky and Uncertain Outcomes
CHAPTER FOUR
Developments in Nonexpected-Utility Theory: The Hunt for a Descriptive
Theory of Choice under Risk
Chris Starmer 104
CHAPTER FIVE
Prospect Theory in the Wild: Evidence from the Field
Colin F. Camerer 148
Intertemporal Choice
CHAPTER SIX
Time Discounting and Time Preference: A Critical Review
Shane Frederick, George Loewenstein, and Ted O’Donoghue 162
CHAPTER SEVEN
Doing It Now or Later
Ted O’Donoghue and Matthew Rabin 223
CHAPTER EIGHT
Fairness as a Constraint on Profit Seeking: Entitlements in the Market
Daniel Kahneman, Jack L. Knetsch, and Richard H. Thaler 252
CHAPTER NINE
A Theory of Fairness, Competition, and Cooperation
Ernst Fehr and Klaus M. Schmidt 271
CHAPTER TEN
Incorporating Fairness into Game Theory and Economics
Matthew Rabin 297
CHAPTER ELEVEN
Explaining Bargaining Impasse: The Role of Self-Serving Biases
Linda Babcock and George Loewenstein 326
Game Theory
CHAPTER TWELVE
Theory and Experiment in the Analysis of Strategic Interaction
Vincent P. Crawford 344
CHAPTER THIRTEEN
Behavioral Game Theory: Predicting Human Behavior in
Strategic Situations
Colin F. Camerer 374
PART THREE: APPLICATIONS 393
Macroeconomics and Savings
CHAPTER FOURTEEN
Mental Accounting, Saving, and Self-Control
Hersh M. Shefrin and Richard H. Thaler 395
CHAPTER FIFTEEN
Golden Eggs and Hyperbolic Discounting
David Laibson 429
CHAPTER SIXTEEN
The Fair Wage-Effort Hypothesis and Unemployment
George A. Akerlof and Janet L. Yellen 458
CHAPTER SEVENTEEN
Money Illusion
Eldar Shafir, Peter Diamond, and Amos Tversky 483