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Introduction 3
n Plácido Domingo, chairman, IFPI
n Frances Moore, chief executive, IFPI
Artist voices 5
Digital Music: Expanding Choice.
Going Global 6
n Executive Summary
n Global digital growth rate accelerates
n The global top selling digital singles of 2011
n Access or ownership? You choose
n Global expansion
n Progress against piracy
n Intermediaries have a key role
The business models of digital music 10
n Downloads break through borders
n Digital album demand alive and kicking
n The rise of subscription
n Subscription reaches new consumers
n Bundling music – a route to the mass market
n Internet radio continued to expand
n Music video meets strong consumer demand
The art of digital marketing 14
Piracy: Improved cooperation from
online intermediaries 16
n A rigged market
n Books feel the impact
n ISPs: The needle is moving
n Progress in Europe
n New study assesses the effect of graduated response
n US and New Zealand: ISPs engage
n Moves to block “rogue websites”
n Evidence of site-blocking impact
Focus on France 20
n Hadopi: “Positive impact for years to come”
n The independent’s view: Innovation and
“meaningful sanctions”
Focus on the US 21
n ISP agreement and strong digital growth
Focus on South Korea 22
n A continuing success
Developing a legitimate business in China 23
n Major record companies license Baidu
Protecting content online: Intermediaries
step up 24
n Search engines should link to legal music
n Advertising: Cutting the funds to piracy
n Payment providers act on illegal sites
n Hosting providers: A key partner
Self-Help: Anti-piracy enforcement
and education 26
n Tackling the pre-release hackers
n Public education: a long term commitment
n A Guide to Music, Film, TV and the Internet
Digital Music Services Worldwide 28
Digital Music Report 2012
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