Genus looks to ride China wave

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Genus looks to ride China wave
By Mark Wembridge

When Chinese premier Wen Jiabao identified securing domestic food production as one of the Asian powerhouse’s top priorities, Karim Bitar saw an opportunity.

As chief executive of Genus, the supplier of breeding pigs and bull semen, Mr Bitar knows that the country that accounts for almost half the world’s pork production is crucial to the FTSE 250 company’s expansion plans.
With China’s increasing urbanisation comes higher demand for plentiful, low-cost pork through more industrialised farming techniques.
In 2009, fewer than one-quarter of China’s pigs were raised in industrialised farms of more than 500 pigs, with backyard farming making up the majority of the country’s output.

On the back of Mr Wen’s priorities, Genus expects this to rise to 50 per cent by 2015, prompting the genetics company to refocus its strategy towards the country, as well as double its operational expenditure over the next two years to £20m annually.
“If you’re going to be big in our business you need to nail China,” Mr Bitar tells the Financial Times.
“Today, the Chinese consumer spends less about 30-40 per cent of their disposable income on food – that’s a big deal, as well as an opportunity for us if we can bring prices down.”
China’s starring role in Genus’s plans was outlined to 120 analysts and investors by Mr Bitar on Thursday.
Genus has set itself a target of deriving 40 per cent of group profits from Asia and Latin America by 2017, up from 31 per cent now.
The group’s new strategy, which took six months of intensive consultation with staff, will more closely link research and development to the requirements of a particular marketplace.
For example, US consumers prefer thin layers of fat in their bacon, Spaniards favour heavily muscled pigs for hams, and Chinese pork eaters enjoy thicker portions of fat to enhance the flavour of various dishes.
“We play with the genetics of a pig to ensure that the level of leanness is exactly what our customers demand,” says Mr Bitar. “One size doesn’t fit all. We need to tailor our products to our markets.”
Since coming to market in 2000, Genus has built itself up to become a leading provider of bovine semen needed for milk production and beef farming, as well as tailored pig breeding stock for commercial pork farmers.
The group’s market capitalisation now tops £850m – its shares are up 45 per cent over the past 12 months – and Genus supplies more than two-thirds of the pork production stock in North America.

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏0 回帖

关键词：looks China HINA Look wave 新浪微博 crucial identified executive accounts