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以消费者为中心的未来健康
2019 global health care consumer survey finds evidence that the future is now.
2019年全球医疗保健消费者调查发现，未来就在当下。
Our survey finds people are exhibiting traditional “consumer behaviors” when it comes to health care: They are willing to shop for deals, disagree with their doctor, and use technology to track and maintain their health.
我们的调查发现，人们在医疗保健方面表现出传统的“消费者行为”：他们愿意购物，不同意他们的医生，并使用技术来跟踪和维护他们的健康。
THE idea that increased consumerism will help change the health care system is not new, nor is it an idea unique to any one region. From North America to Asia to Europe, digital tools and other technologies are helping consumers take more control of their health, according to results of Deloitte’s recent global health care consumer survey.
增加消费主义将有助于改变医疗体系的想法并不是新的，也不是任何一个地区独有的想法。根据德勤（Deloitte）最近的全球医疗保健消费者调查结果，从北美到亚洲，再到欧洲，数字工具和其他技术都在帮助消费者更好地控制自己的健康。
Twenty years from now, we expect health care to be more consumer-centric. Consumers will likely have access to their own health data in an easy-to-use format and will use it to make decisions that help them improve or maintain their health.
20年后，我们预计医疗保健将更加以消费者为中心。消费者将有可能以易于使用的格式访问自己的健康数据，并将使用这些数据做出有助于他们改善或保持健康的决策。
Last autumn, Deloitte leaders shared their vision for the Future of Health in 2040—envisioning a world in which technology use accelerates, useful and actionable data flows easily, and the use of tools to maintain well-being will be widespread. This vision of well-being extends beyond physical health to include mental, social, emotional, and spiritual health.
去年秋天，德勤（Deloitte）的领导人分享了他们对2040年卫生未来的展望，他们设想的世界是一个技术使用加速、有用和可操作的数据流动容易、维护福祉的工具将广泛使用的世界。这种幸福感的视野不仅限于身体健康，还包括心理、社会、情感和精神健康。
Is this vision realistic? Will people start to act like consumers when it comes to health care? And which countries are in the vanguard of this trend?
这个设想现实吗？在医疗保健方面，人们会开始像消费者一样行事吗？哪些国家是这一趋势的先锋？
The Deloitte 2019 global survey of health care consumers, combined with relevant findings from our 2018 US survey of health care consumers, shows meaningful percentages of people who exhibit traditional “consumer behaviors” when it comes to their health (see sidebar, “Inside the Deloitte surveys of US and global consumers”). The countries we incorporated in the 2019 survey include Australia, Canada, Denmark, Germany, the Netherlands, Singapore, and the United Kingdom. “Consumer behavior” encompasses several attitudes and actions that align with being informed, acting independently, and evaluating choices. Some aspects of this behavior that we captured in our survey include: being proactive about health and using preventive care, willingness to disagree with a clinician, willingness to change doctors or health plans if unsatisfied with care or customer service, using technology and digital tools to improve/maintain health, willingness to share data if properly incentivized, and using tools/ratings to find the best quality of care and customer service. These are not comprehensive, but, together, capture some of the important concepts.
德勤2019年全球医疗消费者调查，结合我们2018年美国医疗消费者调查的相关结果，显示了在健康方面表现出传统“消费者行为”的人的有意义百分比（见侧栏“德勤美国和全球消费者调查内部”）。我们纳入2019年调查的国家包括澳大利亚、加拿大、丹麦、德国、荷兰、新加坡和英国。“消费者行为”包括一些与被告知、独立行动和评估选择一致的态度和行为。我们在调查中发现的这种行为的一些方面包括：积极主动地对待健康和使用预防性护理，愿意与临床医生意见不同，如果对护理或客户服务不满意，愿意改变医生或健康计划，使用技术和数字工具改善/保持健康，愿意共享数据如果得到适当的激励，并使用工具/评级来寻找最佳的护理质量和客户服务。这些都不全面，但综合起来，抓住了一些重要的概念。
6283_Global Health Care Trends Survey (1).pdf
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