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解锁端到端数字实现
Agile supply chains deliver a seamless experience
敏捷供应链提供无缝体验
Customers now expect more from their purchasing experience. Exceeding these expectations could require an agile supply value chain—one made possible through digital supply networks.
客户现在对他们的购买体验期望更高。超过这些期望可能需要一个敏捷的供应价值链，一个可以通过数字供应网络实现的供应价值链。
BEFORE the advent of digital technologies, fulfillment was largely an exercise in “sell and replenish” for companies. Now, Fourth Industrial Revolution technologies such as artificial intelligence (AI), Internet of Things (IoT) sensors, and robotics have given rise to digital supply networks (DSNs), which are transforming static, linear supply chains into an interconnected ecosystem of nodes that dynamically shape the planning, production, and distribution of products.1 At the same time, customers are expecting more from how they make purchases and engage with their value chain partners: more individualized products, more transparency in price and process, and personalized services delivered at a faster pace.2 Meeting and exceeding these new customer expectations may require an agile supplier value chain, one that can only be attained through a complex network of DSN nodes working in concert. For organizations and customers alike, DSNs are ushering in a new era of digital fulfillment.
在数字技术出现之前，实现在很大程度上是公司“销售和补充”的一项活动。现在，第四次工业革命技术，如人工智能（AI）、物联网（IoT）传感器和机器人技术，已经产生了数字供应网络（DSN），它正在将静态、线性供应链转变为一个由节点组成的相互连接的生态系统，动态地塑造规划、生产，同时，顾客对自己的购买方式和与价值链合作伙伴的接触期望更高：产品更加个性化，价格和流程更加透明，满足并超越这些新的客户期望可能需要一个敏捷的供应商价值链，这个价值链只能通过一个复杂的DSN节点网络协同工作才能实现。对于组织和客户来说，DSN正迎来一个数字实现的新时代。
However, as every response in a DSN is connected to countless other end points, digital fulfillment takes more than a single team or functional process simply “going digital” (see the sidebar, “The technologies behind digital fulfillment”). For every digital solution to fully reach its potential, it typically requires integration across the entire user experience. As such, fulfillment is evolving from a series of siloed functions into a synchronized activity, one that is seamless and transparent, and adjusts in real time, dependent on every facet of the organization getting it right (see figure 1).
然而，由于DSN中的每一个响应都与无数其他端点相连，数字实现需要的不仅仅是一个团队或功能流程，而仅仅是“走向数字”（参见侧栏“数字实现背后的技术”）。为了让每一个数字解决方案充分发挥其潜力，通常需要在整个用户体验中进行集成。因此，实现正从一系列孤立的功能演变为一个同步的活动，一个无缝和透明的活动，并根据组织的每个方面进行实时调整（见图1）。
Organizations that are able to integrate their entire suite of digital solutions into a holistic fulfillment experience are parlaying their enhanced agility into new value. Specifically, in a world where production, distribution, and transportation constraints exist, digital fulfillment can empower organizations to better respond to the market in several ways:
能够将其全套数字解决方案集成到整体实现体验中的组织正在将其增强的灵活性转化为新的价值。具体地说，在一个生产、分配和运输约束的世界中，数字履行可以授权组织以多种方式更好地响应市场：
Connecting customers to the value chain. Organizations can sense what their customers will need and make real-time adjustments across the supply chain to best accommodate demand preferences.
将客户与价值链联系起来。组织可以感知客户的需求，并在整个供应链中进行实时调整，以最佳地适应需求偏好。
Redefining supply chain agility. Digital fulfillment can equip organizations with the knowledge to direct their assets in a manner that best optimizes machines, working capital, and resource allocations to build and supply the products that the market most desires, when they desire them, and as close to the point of consumption as possible.
重新定义供应链敏捷性。数字化实现可以使组织具备知识，以最佳方式优化机器、营运资本和资源配置，从而在市场最需要的时候，尽可能接近消费点，构建和供应市场最需要的产品。
Delivering a seamless experience. Enhanced visibility of demand signals and added transparency into end-to-end operations often allow companies to optimize their distribution footprint and stage products intelligently, thus providing fast, flexible service options to the customer while reducing overall cost of delivery.
提供无缝体验。提高需求信号的可视性和增加端到端操作的透明度通常允许公司智能地优化其分销足迹和阶段产品，从而向客户提供快速、灵活的服务选择，同时降低整体交付成本。
Our article explores two key areas an enterprise should consider addressing to possibly unlock the full capabilities of end-to-end digital fulfillment:
我们的文章探讨了企业应该考虑解决的两个关键领域，以可能释放端到端数字实现的全部功能：
Identifying the key functional and technical capabilities an organization needs to transcend beyond simple “sell and replenish” activities
确定组织需要超越简单的“销售和补充”活动的关键功能和技术能力
Preparing the organization and its people to drive digital fulfillment throughout the DSN
准备组织及其人员在DSN中推动数字实现
DI_unlocking-end-to-end-digital-fulfillment.pdf
(2.45 MB, 需要: 5 个论坛币)
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