今日: 0|主题: 19263|发帖排名第 1319
网络购物中的信任问题分析.kdh attachment

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网络购物的伦理环境与网络信任危机.caj attachment

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透视网络中的人际信任危机.caj attachment

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人格特质_网络社会支持与网络人际信任的关系.caj attachment

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加强网络信任体系建设.kdh attachment

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基于开放式网络环境的模糊自主信任模型.caj attachment

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关于网络广告信任度的探讨.kdh attachment

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分布网络环境主观信任模型研究.caj attachment

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电子商务的伦理环境引发网络信任危机.caj attachment

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_网络信任_是信息社会的关键.kdh attachment

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请教管理学的几道选择题 女生贴

1 1863 幸福花儿2009-2-26 发表 | 最后回复:iwomma2009-2-26

奥美国际360度品牌管理 attachment

4 2143 冬天的雪2008-11-24 发表 | 最后回复:wwssadad2009-2-26

营销策略及其对中国本土企业的启发 专题演讲:唐 骏 微软(中国)有限公司总裁 女生贴

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名人电脑公司前CEO赵强演讲 女生贴

0 2769 silenttree2009-2-26 发表 | 最后回复:silenttree2009-2-26

营销传播观念之突破-陈培爱 女生贴

0 1150 silenttree2009-2-26 发表 | 最后回复:silenttree2009-2-26

中国企业市场营销新策略-黄恒学 女生贴

0 1067 silenttree2009-2-26 发表 | 最后回复:silenttree2009-2-26

中国营销的当前特征与策略-卢泰宏 女生贴

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21世纪欧洲营销发展趋势-让•皮埃尔•艾尔菲 女生贴

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智威汤逊培训资料 attachment

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企业市场营销战略研究.nh attachment

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成功品牌的创建——海蒂.舒尔茨 女生贴

1 1763 silenttree2009-2-26 发表 | 最后回复:zhouxiaolei0022009-2-26

[下载]营销短视-哈佛商学院EN.pdf attachment

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[下载]品牌策划教材 attachment

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可口可乐---与生俱来的品牌经营!摘抄 attachment agree

0 1982 yuejiao2009-2-26 发表 | 最后回复:yuejiao2009-2-26

整合营销渠道的应用研究.caa attachment

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中美比较广告之比较研究.caa attachment

0 1762 iwomma2009-2-26 发表 | 最后回复:iwomma2009-2-26

大盈公司营销变革研究.kdh attachment

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大唐电信国际市场营销研究.nh attachment

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科龙电器营销战略若干问题的研究.kdh attachment

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竞争性电信市场的营销战略研究.nh attachment

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方圆广告战 attachment

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彼德原理 attachment

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VOLVO轿车中国市场营销战略研究.nh attachment

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[推荐]STP营销-市场的细分、产品定位--不错的书 attachment

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基站电缆供应商竞争和营销战略比较分析.kdh attachment

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湖南省电力公司市场营销战略.nh attachment

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服务目标市场营销战略.nh attachment

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冰箱产品在中国农村市场的营销战略.nh attachment

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Competitive Pricing Behavior in the Auto Market_MkS2001.pdf attachment

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Overcoming the Early Entrant Advantage-The Role of Alignable and Nonalignable Di attachment

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Deep and Surface Cues-Brand Extension Evaluations by Children and Adults_JCR2002 attachment

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Activating Sound and Meaning-The Role of Language Proficiency in Bilingual Consu attachment

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Individual Marketing with Imperfect Targetability_MkS2001.pdf attachment

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Competitive Coupon Targeting_MkS1995.pdf attachment

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Price competition competition and compatibility_MS1995.pdf attachment

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Kalman Filter Estimation of New Product Diffusion Models_JMR1997.pdf attachment

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Electronic Tickets, Smart Cards, and Online Prepayments-When and How to Advance attachment

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Cross-market Network Effect with Asymmetric Customer Loyalty_MkS forthcoming.pdf attachment

0 2053 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

The Influence of Purchase Quantity and Display Format on Consumer Preference for attachment

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On the External Validity of Experiments in Consumer Research_JCR 1982.pdf attachment

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Buyers Subjective Perceptions of Price_JMR 1973.pdf attachment

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An Empirical Analysis of Price Endings with Scanner Data_JCR 1997.pdf attachment

0 1505 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

A Reference Price Model of Brand Choice for Frequently Purchased Products_JCR 19 attachment

0 1543 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Understanding Reference-Price Shoppers-A Within- and Cross_Category Analysis_JMR attachment

0 1614 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Product Strategy for Innovators in Markets with Network effects_MkS2004.pdf attachment

0 1196 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Improving Effectiveness of Customer Service in a Cost-Efficient Way.pdf attachment

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An Empirical Investigation of the Spillover Effects of Advertising and Sales Pro attachment

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Adaptive Learning and Proactive Customer Relationship Management.pdf attachment

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Modeling Online Browsing and Path Analysis Using Clickstream Data_MkS 2004.pdf attachment

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he Acceleration Effect in Forecasting Industrial Shipments_JM1963.pd attachment

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A Heuristic Program for Locating Warehouses_MkS1963.pdf attachment

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Measures of perceived risk_MS 99.pdf attachment

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Conflict and confidence in consumer judgments_JCR 2003.pdf attachment

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Attribute conflict and preference uncertainty_MS 2000.pdf attachment

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Perceived Quality_Customer expectation distribution_MS 99 attachment

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Disappointment and Regret_MS 97 attachment

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MkS2004_Market Roll-Out and Retailer Adoption for New Brands_Bronnenberg et a attachment

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MkS2003_R&D, Marketing, and the Success of Next-Generation Products_Elie Ofe attachment

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MkS2003_Fast Polyhedral Adaptive Conjoint Estimation_Toubia et al attachment

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MkS2002_How Much Does the Market Value an Improvement in a Product Attribute_Eli attachment

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MkS2001_The Category-Demand Effects of Price Promotions_Nijs et al attachment

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MkS2001_Individual Marketing with Imperfect Targetability_Chen et a attachment

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MkS2001_Electronic Tickets, Smart Cards, and Online Prepayments- When and How to attachment

0 1367 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2000_Wine online Search costs and competition on price, quality, and distribu attachment

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MkS2000_Markets for Product Modification Information_Iyer et al attachment

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MkS2000_Collaborating to Compete_Amaldoss et al attachment

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MkS1999_Bundling Information Goods- Pricing, Profit attachment

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MkS1996_Decision-Making Under Uncertainty_Capturing Dynamic Brand Choice Process attachment

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MkS1995_the Persistence of Marketing Effects on Sales_Marnik G. DeKimpe et al attachment

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MkS1995_the Introduction and Performance of Store Brnads_Jagmohan S. Raju et al attachment

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MkS1994_Customer Base Analysis_an Industrial Purchase Process Application_David attachment

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MkS1993_The voice of the customer_Griffin Abbie attachment

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MkS1993_the Voice of the Customer_Abbie Griffin et al attachment

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MkS1993_Modeling multiple sources of heterogeneity in multinomial logit models M attachment

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MkS1991_Inverstigating Household Purchase Timing Decisions_a Conditional Hazard attachment

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MkS1990_Untangling the Effects of Purchase Reinforcement and Advertising Carryov attachment

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MkS1989_Determinants of continuity in conventional industrial channel dyads_Ande attachment

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MkS1983_Managing channel profits_Jeuland Abel. attachment

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MkS1983_Defensive marketing strategy_Hauser John attachment

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JMR2004_Valuing Customers_Sunil Gupta et al attachment

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JMR2001_Satisfaction, Repurchase Intent, and Repurchase Behavior Investigating t attachment

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JMR2000_Internet Recommendation Systems_Asim Ansari attachment

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JMR2000_Control Mechanisms and the Relationship Life Cycle Implications for Safe attachment

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JMR2000_Consumer Choice Between Hedonic and Utilitarian Goods_Ravi Dhar attachment

0 1319 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2000_A Multiple-Layer Model of Market-Oriented Organizational Culture Measure attachment

0 1404 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2002_consumer trust, value, and loyalty in relational exchanges attachment

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M2002_Building Brand Community_James H McAlexander attachment

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JM2001_Some New Thoughts on Conceptualizing Perceived Service Quality A Hierarch attachment

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M2000_Self-Service Technologies-- Understanding Customer attachment

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JM2000_Opportunism in Interfirm Relationships Forms, Outcomes, and Solutions _Ke attachment

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