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如何写一封成功的cover letter

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HowtowriteasuccessfulcoveringletterWhydoyouneedacoveringletter?“Mypethates:incompleteandinaccurateapplicationforms,nocoveringletter,poorgrammarandspelling,carelesshandwritingandletterswrittenonscrapp ...

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How to write a successful covering letter
Why do you need a covering letter?

“My pet hates: incomplete and inaccurate application forms, no covering letter, poor grammar and spelling, careless handwriting and letters written on scrap paper”

_Partner in firm of solicitors.

The covering letter is vital to your CV. This is why it is the first page and not an addition. "Please find enclosed my CV" won't get you very far.

附信对于你的CV来说至关重要，这也是我们把附信放在第一页的原因。

Your covering letter demonstrates your writing style better than your CV (which is usually more brief and factual).

附信比CV更能证明你的写作技巧。

The covering letter puts flesh on the bare bones of the CV. It points out to the employer the information showing that you have the qualities the job calls for, and makes a statement about yourself and your suitability for the job. It should give the personal touch that your CV will intrinsically lack.

附信向招聘者表明：1.你已经拥有了这份工作所需要的品质；2.对你自己以及你自己适合这份工作，做一个陈述。

A survey in the US of employers found that

42.9% wanted candidates to submit a cover letter for each position.
29.8% felt that they were not important ("I don't have the time to read them anyway")
27.4% had no preference

How long should your covering letter be?In the same survey above

19% of employers preferred a full page
46% preferred half a page
11% had no preference
24% felt the shorter the better!

The key point here is that it should never be longer than one page long.

关键点在于附信不能长于一页。

Plain white photocopier paper is fine. 用白色复印纸打印就可以了。It's OK to print your letter on expensive cream or pale blue paper, but content and layout are far more important! Use the same colour for your CV. Don't use lined paper or paper with punched holes!
If emailed put your covering letter in the body of the email. If you attach it with nothing in the email body it may be misidentified as spam.
如果是发邮件，那么将附信放到邮件的征文；如果你把附信作为附件发送，但邮件内容空白，那么你的邮件也许会被误认为是垃圾邮件。
Don't make the employer work to read your letter!
不要让雇主来读你的信。保证你的附信清楚、明白、切中要点。
Keep it clear, concise and to the point.
Try not to go over one side of A4: if it does, you are writing an essay instead!
长度尽量不要超过一页A4纸。
Use your own words not formal long-winded clichés.
使用你自己的话，而不是那些正式冗长的陈词滥调。
Action verbs can help to make it sound better.
动词会让你的附信听起来好一些。
Spell-check and then double-check your spelling and grammar. Spell checkers won't pick up form instead of fromor sex instead of six!
检查拼写，再次检查拼写和语法。
Answer the question "Why should I see you?"
替招聘者回答这样一个问题：为什么我应该给你面试机会？
Make the person who reads it feel special: that it is addressed to them personally and not one of fifty identical letters you are sending out without thought or care,
让读的人感觉你的附信很特殊，是专门写给他们的，而不是你没有思考就发给所有公司的模板。
You might include your understanding of thework/knowledge of the company, and how you fit the criteria required. "I have a real interest in working as a ...." will not do: you must say why you decided to pursue this career, what first brought it to your attention, why you as aHistory student should be interested in a career in finance.
你可以陈述你对工作或公司的了解以及你怎么符合所要求的标准的。“我对。。。职位有浓厚的兴趣”这样的说法益处不大，你必须说明为什么你决定追求这份职业，期初是怎样注意到这份职业的，你是一个学历史的学生为什么对金融类的职业感兴趣？
Relate your skills to the job. Show the employer that you have obtained the communicating, teamworking, problem solving and leadership or other skills that are appropriate for the job. See our Skills pages
将你的技能和工作联系起来。
Say when you're available to start work (and end, if it's a placement): be as flexible as possible.
说明你什么时候可以开始工作：越灵活越好。

http://www.kent.ac.uk/careers/pics/mountainclimber.jpg

Find a quiet place to write your letter .....

Even something as basic as the name of an employer, or an individual recruiter, is often spelled incorrectly.The former Graduate Recruitment Manager at City law firm Mayer Brown found that 20% of applicants got the firm’s name wrong.

即便是最基础的如招聘者或者某个招聘人员的名字也经常会被拼错。

Who should you address your letter to?应该将你的附信写给谁？

Try to find the name of the person to write to. Research by Forum3 found that those who included a letter with their CV were 10% more likely to receive a reply and those who addressed the covering letter and envelope to the correct named person were 15% more likely to receive a letter of acknowledgement and 5% more likely to gain an interview. They also found that 60% of CVs are mailed to the wrong person, with the managing director being the main beneficiary of the unsolicited mail.

Think of a covering letter as a glass of brandy. It's a short measure, quite potent, you'll know very quickly if you like it or not, and it's very easy to judge the quality.

A CV is more like a glass of wine. It's a bit longer, and while like brandy it's basically fermented fruit juice it takes more time to grade, and probably a bit more skill.

-David Welsh, Richmond Solutions

将你的附信比作一杯白兰地。量很小，但酒劲很足，你可以很快知道你是否喜欢它，并且你可以很容易就可以判断出质量的好坏。

而你的CV更像是一杯烈酒。CV更长一点，而白兰地基本就是发酵的果汁因而需要更多的时间去评级，并且需要更多一点的技巧。

A recent survey by Saddleback College in the USA found that the preferred salutions of HR managers were:

Dear Hiring Manager, 38.1% (I'm not so sure that this is right for the UK!)
Dear Sir/Madam, 17.9%
Dear Human Resource Director, 9.5%
To whom it may concern, 26.2%
Leave it blank if you don't know the name. 8.3%

"We would recommend to students that they think carefully about how to re-write at least their covering letter, and possibly also their CV specifically for the post they are applying for. The best applications were succinct and clear, with unfussy covering letters and CVs.It is also always worth checking over a covering letter before sending it, as there were silly errors such as spelling mistakes or the covering letter written for a different placement. A good idea that we saw surprisingly little of is to list the competencies that the job advert says are being looked for, and outline how and why you fulfil those competencies. "——Civil Service

A survey of 500 employers and 2,000 consumers by the jobsite Foosle found that 60% of employers think CVs don't accurately represent people applying for jobs in their organisations. Many candidates use buzz words they think employers wish to hear.‘Hard-working', 'team player' and 'motivated' were the most over-used words on CVs making them meaningless to employers and doing little to make candidates stand out.

The writing rules of George Orwell

Never use a long word where a short one will do.
If it is possible to cut a word out, always cut it out.
Never use the passive voice (e.g. "Bones are liked by dogs") where you can use the active voice ("Dogs like bones").
Never use jargon if you can think of an everyday equivalent.

Does your surname matter?

[size=1em]Researchers at Cambridge University found that, if your surname is King or Prince, you are more likely to be a manager, whereas those with more “common” names such as Cook or Baker are more likely to end up in blue-collar jobs.

What do employers look for in covering letters?Onesurvey of employers found the following
(From the brilliant 2010 Orange County Resume Survey by Eric Hilden)

33% Tailored skills from the job description
26% Clarity (well-written, formatted, specifying job applied to)
20% Details from your CV (additional accomplishments, explanation of any gaps, etc.)
19% Your value, not the basics, why we should hire you
18% Spelling & grammar
17% Personal vision & uniqueness
12% Brevity
10% I never read them!

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