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目 录

1 我国家具出口的现状..........................2
2 近年来我国家具出口面临的挑战................2
2．1贸易壁垒问题突出...........................2
2．2遭遇反倾销.................................5
2．3国外品牌大举进入...........................7
3 加快发展家具行业的对策研究..................8
3.1企业微观层面的对策..........................8
3.2政府宏观层面的对策..........................11
参考文献.......................................14
致 谢.........................................15

摘 要

随着世界贸易组织的加入，中国家具行业近几年的变化吸引着众多关注的目光。一系列的国际惯例，贸易壁垒，逐步使我国的贸易环境恶化；其二，国内市场方兴未艾，潜力巨大，却被外国品牌抢先占领。在日益激烈的市场竞争中，本在高位运行的广东家具行业面临发展瓶颈。产品可以很快被竞争对手效仿、超越，于是强势的品牌战略掌握了市场的主动权。同时设计又扮演着一种文化载体的角色在家具品牌的建设中占有重要地位。本文从中国家具行业现行存在的一些问题进行深刻剖析，进而从整体到个体，对广东家具行业发展变化加以分析，希冀能使广东乃至全国家具行业都能切实地走上发展正轨。

【关键词】 贸易环境 贸易壁垒 市场销售 反倾销

Abstract

With China entered into WTO, the change of Chinese furniture industry attracts many insider and expert’s attention. First, a series of international conventions, trade barriers gradually deteriorating trade environment. Second, the domestic market in full swing have tremendous potential, however, overseas corporations have occupied preemptively the domestic market. In the drastic market, the one –up Guangdong’s furniture industry has been confronted simultaneously with development bottleneck as above mentioned. Product can be replicated quickly or exceeded by competitors, therefore the strong brand strategy has controlled initiative of the market. Simultaneously, design play the cultural carrier role, and hold the important status in the construction of furniture brand. Thus, the purpose of this essay is to deeply analyze the actuality and restrictive factors of the state by internal and external environments, even Guangdong’s furniture industry, then put forward some constructive suggestions for further improvement of Guangdong’s furniture industry by analyzing its developing change.

[Key Words] Trade Environment; Trade Barrier; Marketing Anti-dumping

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