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Contents
INTRODUCTION.........................................................................................................1
Report Coverage ....................................................................................................................................................1
Executive Summary ..............................................................................................................................................1
Other Access Asia Reports of Possible Interest..............................................................................................2
Glossary....................................................................................................................................................................3
Free Monthly Online Newsletter and Editorials ............................................................................................5
1 CHINA’S DAIRY PRODUCTS MARKET............................................................6
1.1 Overview............................................................................................................................................................6
1.2 China’s Total Food & Beverage Market ...................................................................................................7
1.2.1 Total Food Market: Food and Non-food Sales .....................................................................................7
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1999-
2005 ............................................................................................................................................................7
1.2.2 Total Food Market: Food/Non-food Sales Split ...................................................................................7
Table 1.2 % BREAKDOWN OF RETAIL SALES BY FOOD AND NON-FOOD, 1999-2005 ..7
1.2.3 Total Food Market: Urban and Rural Split............................................................................................8
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1999-
2005 ............................................................................................................................................................8
1.2.4 Total Food Market: Total Value Trends................................................................................................8
Table 1.4 CURRENT VALUE OF TOTAL RETAIL FOOD SALES BY MAJOR PRODUCT
CATEGORY, 1999-2005.....................................................................................................................................9
1.2.5 Total Food Market: Urban Value Trends ............................................................................................10
Table 1.5 URBAN RETAIL FOOD SALES CURRENT VALUE BY MAJOR PRODUCT
CATEGORY, 1999-2005..................................................................................................................................10
1.2.6 Total Food Market: Rural Value Trends..............................................................................................11
Table 1.6 VALUE OF RURAL RETAIL FOOD SALES CURRENT VALUE BY MAJOR
PRODUCT CATEGORY, 1999-2005............................................................................................................11
1.3 China’s Dairy Products Market................................................................................................................12
1.3.1 Dairy Products Market: Total Market Size .........................................................................................12
Table 1.7 TOTAL CURRENT VALUE MARKET FOR DAIRY PRODUCTS IN CHINA,
1999-2005 .........................................................................................................................................................12
Table 1.8 TOTAL MARKET VOLUME FOR DAIRY PRODUCTS IN CHINA, 1999-2005. 13
1.3.2 Dairy Products Market: Food Market Significance ...........................................................................13
Table 1.9 DAIRY PRODUCTS MARKET AS A PROPORTION OF TOTAL CURRENT
VALUE FOOD SALES IN CHINA, 1999-2005..........................................................................................13
1.3.3 Dairy Products Market: Refrigerator Ownership ...............................................................................14

Table 1.10 HOUSEHOLD OWNERSHIP OF REFRIGERATORS BY URBAN/RURAL
DIVIDE, 1999-2005............................................................................................................................................14
1.4 Regional Markets .........................................................................................................................................15
1.4.1 Regional Markets: Provincial Values...................................................................................................15
Table 1.11 DAIRY PRODUCTS CURRENT RETAIL MARKET VALUE BY PROVINCE
IN CHINA, 1999-2005.......................................................................................................................................15
1.4.2 Regional Markets: Provincial Value Shares & Growth ....................................................................16
Table 1.12 % BREAKDOWN & PERIOD GROWTH OF DAIRY PRODUCTS CURRENT
RETAIL SALES VALUE BY PROVINCE IN CHINA, 2005................................................................. 16
1.4.3 Regional Markets: Provincial Per Capita Spend ................................................................................17
Table 1.13 PER CAPITA RETAIL SPENDING ON DAIRY PRODUCTS BY PROVINCE
IN CHINA, 1999-2005.......................................................................................................................................17
1.4.4 Regional Markets: Provincial Volumes ...............................................................................................18
Table 1.14 DAIRY PRODUCTS CURRENT RETAIL MARKET VOLUME BY
PROVINCE IN CHINA, 1999-2005...............................................................................................................18
1.4.5 Regional Markets: Provincial Volume Shares & Growth.................................................................19
Table 1.15 % BREAKDOWN & PERIOD GROWTH OF DAIRY PRODUCTS CURRENT
RETAIL SALES VOLUME BY PROVINCE IN CHINA, 2005............................................................19
1.4.6 Regional Markets: Provincial Per Capita Volume Consumption....................................................20
Table 1.16 PER CAPITA RETAIL VOLUME CONSUMPTION OF DAIRY PRODUCTS
BY PROVINCE IN CHINA, 1999-2005 ........................................................................................................20
1.5 Sector Breakdown........................................................................................................................................21
1.5.1 Sector Breakdown: Sector Values & Volumes ...................................................................................21
Table 1.17 DAIRY PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY
SECTOR IN CHINA, 1999-2005.....................................................................................................................22
1.5.2 Sector Breakdown: Sector Shares .........................................................................................................23
Table 1.18 % BREAKDOWN OF DAIRY PRODUCTS CURRENT VALUE & VOLUME
RETAIL SALES BY SECTOR IN CHINA, 1999-2005............................................................................23
1.5.3 Sector Breakdown: Growth Rates.........................................................................................................23
Table 1.19 % ANNUAL GROWTH FOR DAIRY PRODUCTS CURRENT VALUE &
VOLUME RETAIL SALES BY SECTOR IN CHINA, 1999-2005.......................................................24
1.6 Urban & Rural Retail Sales of Dairy Products in China ...................................................................25
1.6.1 Urban & Rural Market: Total Sales ......................................................................................................25
Table 1.20 THE CURRENT VALUE RETAIL MARKET FOR DAIRY PRODUCTS BY
URBAN & RURAL SALES IN CHINA, 1999-2005..................................................................................25
1.6.2 Urban & Rural Market: Growth Rates .................................................................................................25
Table 1.21 % GROWTH OF THE CURRENT VALUE RETAIL MARKET FOR DAIRY
PRODUCTS BY URBAN & RURAL MARKETS IN CHINA, 1999-2005 .........................................25
1.7 Ice Cream Sector ..........................................................................................................................................26
1.7.1 Ice Cream Sector: Subsector Values & Volumes...............................................................................26
Table 1.22 ICE CREAM SECTOR VALUE & VOLUME RETAIL SALES BY
SUBSECTOR IN CHINA, 1999-2005............................................................................................................26

1.7.2 Ice Cream Sector: Subsector Breakdown ............................................................................................27
Table 1.23 % BREAKDOWN OF ICE CREAM SECTOR VALUE & VOLUME RETAIL
SALES BY SUBSECTOR IN CHINA, 1999-2005......................................................................................27
1.7.3 Ice Cream Sector: Subsector Growth ...................................................................................................27
Table 1.24 ANNUAL GROWTH OF ICE CREAM SECTOR VALUE & VOLUME
RETAIL SALES BY SUBSECTOR IN CHINA, 1999-2005....................................................................27
1.8 Yoghurt Sector ..............................................................................................................................................28
1.8.1 Yoghurt Sector: Subsector Values & Volumes ..................................................................................28
Table 1.25 YOGHURT SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR
IN CHINA, 1999-2005.......................................................................................................................................28
1.8.2 Yoghurt Sector: Subsector Breakdown ................................................................................................28
Table 1.26 % BREAKDOWN OF THE YOGHURT SECTOR VALUE & VOLUME
RETAIL SALES BY SUBSECTOR IN CHINA, 1999-2005....................................................................29
1.8.3 Yoghurt Sector: Subsector Growth.......................................................................................................29
Table 1.27 ANNUAL GROWTH OF THE YOGHURT SECTOR VALUE & VOLUME
RETAIL SALES BY SUBSECTOR IN CHINA, 1999-2005....................................................................29
1.9 Basic Dairy Products Sector.......................................................................................................................30
1.9.1 Basic Dairy Products Sector: Subsector Values & Volumes ...........................................................30
Table 1.28 BASIC DAIRY PRODUCTS SECTOR VALUE & VOLUME RETAIL SALES
BY SUBSECTOR IN CHINA, 1999-2005.....................................................................................................30
1.9.2 Basic Dairy Products Sector: Subsector Breakdown .........................................................................31
Table 1.29 % BREAKDOWN OF BASIC DAIRY PRODUCTS SECTOR VALUE &
VOLUME RETAIL SALES BY SUBSECTOR IN CHINA, 1999-2005..............................................31
1.9.3 Basic Dairy Products Sector: Subsector Growth................................................................................31
Table 1.30 ANNUAL GROWTH OF BASIC DAIRY PRODUCTS SECTOR VALUE &
VOLUME RETAIL SALES BY SUBSECTOR IN CHINA, 1999-2005..............................................31
1.10 Market Shares ............................................................................................................................................32
1.10.1 Market Shares: Foreign Penetration ...................................................................................................32
Table 1.31 FOREIGN PENETRATION OF CHINA’S DAIRY MARKET, 1995/2000..........32
Table 1.32 FOREIGN PENETRATION OF CHINA’S DAIRY MARKET SECTORS 200032
1.10.2 Market Shares: Total Dairy Market Value Shares ...........................................................................33
Table 1.33 LEADING NATIONAL DAIRY MARKET COMPANY SHARES BY SALES
REVENUE, 2001-2003......................................................................................................................................33
1.10.3 Market Shares: Dairy Substitute Market Value Shares...................................................................33
Table 1.34 LEADING NATIONAL DAIRY SUBSTITUTE MARKET COMPANY SHARES
BY SALES REVENUE, 2001/2002 .................................................................................................................33
1.10.4 Market Shares: Ice Cream & Frozen Desserts Market Value Shares ...........................................34
Table 1.35 LEADING NATIONAL ICE CREAM & FROZEN DESSERTS MARKET
COMPANY SHARES BY SALES REVENUE, 2001-2003......................................................................34
1.10.7 Market Shares: Major Players by Sector...........................................................................................34
Table 1.36 THE MAJOR PLAYERS IN CHINA’S DAIRY MARKET BY SECTOR, 2002 34

1.10.8 Market Shares: Milk Market Shares by City ....................................................................................34
Table 1.37 LEADING COMPANY SHARES OF RETAIL MILK SALES IN BEIJING,
2000/2002 ....................................................................................................................................................34
Table 1.38 LEADING COMPANY SHARES OF RETAIL MILK SALES IN SHANGHAI,
2000/2002 ....................................................................................................................................................35
Table 1.39 LEADING COMPANY SHARES OF RETAIL MILK SALES IN
GUANGZHOU, 2000/2002...............................................................................................................................35
Table 1.40 LEADING COMPANY SHARES OF RETAIL MILK SALES IN WUHAN,
2000/2002 ....................................................................................................................................................36
Table 1.41 LEADING COMPANY SHARES OF RETAIL MILK SALES IN XI’AN,
2000/2002 ....................................................................................................................................................36
Table 1.42 LEADING COMPANY SHARES OF RETAIL MILK SALES IN SHENYANG,
2000/2002 ....................................................................................................................................................36
1.10.9 Market Shares: Yoghurt Sector National Market Shares................................................................37
Table 1.43 LEADING COMPANY SHARES OF YOGHURT RETAIL SALES IN CHINA,
2000-2002 ....................................................................................................................................................37
1.10.10 Market Shares: Packaged Yoghurt Market Shares by City..........................................................37
Table 1.44 LEADING COMPANY SHARES OF RETAIL YOGHURT SALES IN BEIJING,
2000/2002 ....................................................................................................................................................37
Table 1.45 LEADING COMPANY SHARES OF RETAIL YOGHURT SALES IN
SHANGHAI, 2000/2002 ....................................................................................................................................38
Table 1.46 LEADING COMPANY SHARES OF RETAIL YOGHURT SALES IN
GUANGZHOU, 2000/2002...............................................................................................................................38
Table 1.47 LEADING COMPANY SHARES OF RETAIL YOGHURT SALES IN WUHAN,
2000/2002 ....................................................................................................................................................39
Table 1.48 LEADING COMPANY SHARES OF RETAIL YOGHURT SALES IN XI’AN,
2000/2002 ....................................................................................................................................................39
Table 1.49 LEADING COMPANY SHARES OF RETAIL YOGHURT SALES IN
SHENYANG, 2000/2002 ...................................................................................................................................40
1.10.11 Market Shares: Ice Cream Market Shares by City ........................................................................40
Table 1.50 LEADING COMPANY SHARES OF RETAIL ICE CREAM SALES IN
BEIJING, 2002....................................................................................................................................................40
Table 1.51 LEADING COMPANY SHARES OF RETAIL ICE CREAM SALES IN
SHANGHAI, 2002 ..............................................................................................................................................40
Table 1.52 LEADING COMPANY SHARES OF RETAIL ICE CREAM SALES IN
GUANGZHOU, 2002.........................................................................................................................................41
Table 1.53 LEADING COMPANY SHARES OF RETAIL ICE CREAM SALES IN
WUHAN, 2002 ....................................................................................................................................................41
Table 1.54 LEADING COMPANY SHARES OF RETAIL ICE CREAM SALES IN XI’AN,
2002 ....................................................................................................................................................41

Table 1.55 LEADING COMPANY SHARES OF RETAIL ICE CREAM SALES IN
SHENYANG, 2002 .............................................................................................................................................42
1.10.12 Market Shares: Powdered Milk Market Shares by City ...............................................................42
Table 1.56 LEADING COMPANY SHARES OF RETAIL POWDERED MILK SALES IN
BEIJING, 2000/2002..........................................................................................................................................42
Table 1.57 LEADING COMPANY SHARES OF RETAIL POWDERED MILK SALES IN
SHANGHAI, 2000/2002 ....................................................................................................................................43
Table 1.58 LEADING COMPANY SHARES OF RETAIL POWDERED MILK SALES IN
GUANGZHOU, 2000/2002...............................................................................................................................43
Table 1.59 LEADING COMPANY SHARES OF RETAIL POWDERED MILK SALES IN
CHENGDU, 2002................................................................................................................................................44
Table 1.60 LEADING COMPANY SHARES OF RETAIL POWDERED MILK SALES IN
WUHAN, 2000/2002...........................................................................................................................................44
Table 1.61 LEADING COMPANY SHARES OF RETAIL POWDERED MILK SALES IN
XI’AN, 2000/2002................................................................................................................................................45
Table 1.62 LEADING COMPANY SHARES OF RETAIL POWDERED MILK SALES IN
SHENYANG, 2000/2002 ...................................................................................................................................45
1.11 Prices .............................................................................................................................................................46
1.11.1 Prices: Retail Price Indices ..................................................................................................................46
Table 1.63 RETAIL PRICE INDICES BY BROAD SECTOR, 1999-2005................................46
1.11.2 Prices: Average Unit Values................................................................................................................47
Table 1.64 AVERAGE UNIT RETAIL PRICES ON DAIRY PRODUCTS BY SECTOR IN
CHINA, 1999-2005.............................................................................................................................................47
1.11.3 Prices: Average Unit Value Growth Rates........................................................................................47
Table 1.65 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES ON DAIRY
PRODUCTS BY SECTOR IN CHINA, 1999-2005....................................................................................47
1.11.4 Prices: Average Unit Values Powdered & Formula Milk ..............................................................47
Table 1.66 AVERAGE UNIT RETAIL PRICES ON POWDERED FORMULA MILK IN
CHINA, 1999-2005.............................................................................................................................................47
1.11.5 Prices: Average Regional Unit Prices ................................................................................................48
Table 1.67 AVERAGE RETAIL PRICES OF DAIRY PRODUCTS BY PROVINCE IN
CHINA, 1999-2005.............................................................................................................................................48
1.11.6 Prices: Average Regional Unit Price Growth...................................................................................49
Table 1.68 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF DAIRY
PRODUCTS BY PROVINCE IN CHINA, 1999-2005...............................................................................49
1.11.7 Prices: Selected Retail Prices ..............................................................................................................50
Table 1.69 RETAIL PRICES ON SELECTED DAIRY PRODUCTS IN CHINA, 2004........50
1.12 Outlook .........................................................................................................................................................51
1.12.1 Outlook: Forecast Trends.....................................................................................................................51
1.12.2 Outlook: Total Market Size In Value Terms ....................................................................................51

Table 1.70 FORECAST TOTAL VALUE MARKET FOR DAIRY PRODUCTS IN CHINA,
2006-2010 ....................................................................................................................................................52
1.12.3 Outlook: Total Market Size In Volume Terms .................................................................................52
Table 1.71 FORECAST TOTAL VOLUME MARKET FOR DAIRY PRODUCTS IN
CHINA, 2006-2010.............................................................................................................................................52
1.12.4 Outlook: Sector Values.........................................................................................................................52
Table 1.72 FORECAST VALUE & VOLUME SALES OF DAIRY PRODUCTS BY
SECTOR IN CHINA, 2006-2010.....................................................................................................................53
1.12.5 Outlook: Sector Breakdown.................................................................................................................53
Table 1.73 FORECAST PERCENTAGE VALUE & VOLUME BREAKDOWN OF DAIRY
PRODUCTS BY SECTOR IN CHINA, 2006-2010....................................................................................54
1.12.6 Outlook: Sector Growth .......................................................................................................................54
Table 1.74 FORECAST ANNUAL VALUE & VOLUME GROWTH OF DAIRY
PRODUCTS BY SECTOR IN CHINA, 2006-2010....................................................................................54
1.13 Current Issues.............................................................................................................................................55
1.13.1 Current Issues: Food Legislation ........................................................................................................55
1.13.2 Current Issues: Packaging Legislation...............................................................................................55
1.13.3 Current Issues: Food Safety.................................................................................................................56
1.13.4 Current Issues: Organic Foods............................................................................................................56
1.13.5 Current Issues: Health Promotion.......................................................................................................57
1.13.6 Current Issues: Strengthening the Dairy Industry............................................................................57
1.13.7 Current Issues: China’s Dairy Industry Facing the WTO Challenges..........................................58
Table 1.75 WTO IMPACT ON CHINA’S DAIRY IMPORT TARIFFS ....................................59
1.13.8 Current Issues: Breast Feeding............................................................................................................60
1.13.9 Current Issues: Chinese Breast Feeding Rates & Policies..............................................................61
Table 1.76 EXCLUSIVE BREAST-FEEDING RATES IN CHINA, 1992-1999.......................62
1.13.10 Current Issues: Comparative Global Breast Feeding Rates .........................................................62
Table 1.77 EXCLUSIVE BREAST FED RATES UP TO FOUR MONTHS .............................63
Table 1.78 EVER BREAST FED RATES ............................................................................................63
1.13.11 Current Issues: Nitrite Levels in Formula Milk .............................................................................64
2 MARKETING & DISTRIBUTION ....................................................................... 65
2.1 Marketing & Advertising...........................................................................................................................65
2.2 Consumers......................................................................................................................................................66
2.2.1 Consumer Profile: Broad Consumer Trends.......................................................................................66
2.2.2 Consumer Profile: Development of the Dairy Market ......................................................................67
Table 2.1 TARGET MARKETS FOR DAIRY PRODUCERS IN CHINA...................................67
Table 2.2 TIME OF DAY MOST CONSUMERS EAT DAIRY PRODUCTS IN CHINA .......68
2.2.3 Consumer Profile: Milk Consumption.................................................................................................68
Table 2.3 CONSUMTPION PATTERNS FOR PACKAGED MILK IN CHINA’S MAJOR
CITIES, 2002 .......................................................................................................................................................68
2.2.4 Consumer Profile: Yoghurt Consumption...........................................................................................68

Table 2.4 CONSUMTPION PATTERNS FOR YOGHURT IN CHINA’S MAJOR CITIES,
2002 .........................................................................................................................................................69
Table 2.5 SALES OF YOGHURT IN LEADING CHINESE CITIES , 1995-2000......................69
2.2.5 Consumer Profile: Ice Cream Consumers ...........................................................................................69
Table 2.6 CONSUMTPION PATTERNS FOR ICE CREAM IN CHINA’S MAJOR CITIES,
2002 .........................................................................................................................................................70
2.2.6 Consumer Profile: Powdered & Formula Milk...................................................................................70
Table 2.7 FREQUENCY OF POWDERED MILK CONSUMPTION IN CHINA, 2002..........70
Table 2.8 CONSUMER CONSIDERATIONS WHEN PURCHASING POWDERED MILK
IN CHINA 2002...................................................................................................................................................71
2.3 Wholesale Distribution...............................................................................................................................72
2.3.1 Wholesale Distribution: Dairy Product Import Duty Rates..............................................................72
2.3.2 Wholesale Distribution: Milk Distribution to Schools ......................................................................72
2.3.2 Wholesale Distribution: Leading Wholesalers ...................................................................................73
Table 2.9 LEADING WHOLESALERS OF DAIRY PRODUCTS IN CHINA, 2003................73
2.4 Retail Distribution .......................................................................................................................................73
Table 2.10 % BREAKDOWN OF DAIRY PRODUCTS SALES BY RETAIL OUTLET
TYPE IN CHINA, 1999-2005...........................................................................................................................73
3 SOURCES OF SUPPLY...................................................................................... 74
3.1 Manufacturing ..............................................................................................................................................74
3.1.1 Manufacturing: Foreign Competitor Considerations.........................................................................74
3.1.2 Manufacturing: General Shape of the Industry...................................................................................74
Table 3.1 BASIC SITUATION OF DAIRY PROCESSING, 1995-2005 ........................................75
Table 3.2 SIZE OF CHINESE DAIRY PROCESSING ENTERPRISES, 2005...........................75
3.1.3 Manufacturing: Product Quality............................................................................................................75
Table 3.3 SAMPLE TEST ON DAIRY QUALITY IN PART, 2000................................................76
Table 3.4 UNQUALIFIED PRODUCER NUMBER OF MILK POWDER, 2000.......................76
3.1.4 Manufacturing: Raw Milk Quality Problems ......................................................................................76
3.1.5 Manufacturing: Mergers and Acquisitions..........................................................................................77
3.1.6 Manufacturing: Dairy Product Output by City...................................................................................77
Table 3.5 PRODUCTION DAIRY PRODUCTS BY MAJOR CITY OF PRODUCTION, 2001-
2003 .........................................................................................................................................................78
3.1.7 Manufacturing: China’s Growth in Milk Production by International Standards........................78
Table 3.6 CHINA’S GROWTH IN MILK PRODUCTION COMPARED TO OTHER
MAJOR GLOBAL PRODUCERS, 2001 ......................................................................................................78
3.1.8 Manufacturing: Output Value................................................................................................................79
Table 3.7 DAIRY PRODUCTS OUTPUT VALUE BY BROAD SECTOR IN CHINA, 1999-
2005 .........................................................................................................................................................79
3.1.9 Manufacturing: Output Volume ............................................................................................................79

Table 3.8 DAIRY PRODUCTS OUTPUT VOLUME BY BROAD SECTOR IN CHINA, 1999-
2005 .........................................................................................................................................................80
3.1.10 Manufacturing: Butter Trade, Production and Apparent Consumption by Segment.................80
Table 3.9 CHINA BUTTER IMPORTS, EXPORTS, PRODUCTION &APPARENT,
INDUSTRIAL, HORECA & RETAIL CONSUMPTION VOLUME & VALUE, 1999-2005.......80
3.1.11 Manufacturing: Cheese Trade, Production and Apparent Consumption by Segment ...............81
Table 3.10 CHINA CHEESE IMPORTS, EXPORTS, PRODUCTION &APPARENT,
INDUSTRIAL, HORECA & RETAIL CONSUMPTION VOLUME & VALUE, 1999-2005.......81
3.1.12 Manufacturing: Evaporated & Condensed Milk Trade, Production and Apparent
Consumption by Segment ...............................................................................................................................81
Table 3.11 CHINA EVAPORATED & CONDENSED MILK IMPORTS, EXPORTS,
PRODUCTION &APPARENT, INDUSTRIAL, HORECA & RETAIL CONSUMPTION
VOLUME & VALUE, 1999-2005....................................................................................................................81
3.1.13 Manufacturing: Liquid Cow’s Milk Trade, Production and Apparent Consumption by
Segment ..............................................................................................................................................................82
Table 3.12 CHINA LIQUID COW’S MILK IMPORTS, EXPORTS, PRODUCTION
&APPARENT, INDUSTRIAL, HORECA & RETAIL CONSUMPTION VOLUME & VALUE,
1999-2005 ....................................................................................................................................................82
3.1.14 Manufacturing: Powdered Milk Trade, Production and Apparent Consumption by Segment 82
Table 3.13 CHINA POWDERED MILK IMPORTS, EXPORTS, PRODUCTION
&APPARENT, INDUSTRIAL, HORECA & RETAIL CONSUMPTION VOLUME & VALUE,
1999-2005 ....................................................................................................................................................82
3.1.15 Manufacturing: Yoghurt Trade, Production and Apparent Consumption by Segment .............83
Table 3.14 CHINA YOGHURT IMPORTS, EXPORTS, PRODUCTION &APPARENT,
INDUSTRIAL, HORECA & RETAIL CONSUMPTION VOLUME & VALUE, 1999-2005.......83
3.1.16 Manufacturing: Ice Cream Trade, Production and Apparent Consumption by Segment..........83
Table 3.15 CHINA ICE CREAM IMPORTS, EXPORTS, PRODUCTION &APPARENT,
INDUSTRIAL, HORECA & RETAIL CONSUMPTION VOLUME & VALUE, 1999-2005.......83
3.1.17 Manufacturing: Total Dairy Products Trade, Production and Apparent Consumption by
Segment ..............................................................................................................................................................84
Table 3.16 CHINA TOTAL DAIRY PRODUCTS IMPORTS, EXPORTS, PRODUCTION
&APPARENT, INDUSTRIAL, HORECA & RETAIL CONSUMPTION VOLUME & VALUE,
1999-2005 ....................................................................................................................................................84
3.2 Dairy Products Industry .............................................................................................................................85
3.2.1 Dairy Products Manufacturing Industry: Industry Manufacturers & Revenue.............................85
Table 3.17 TOTAL NUMBER OF DAIRY PRODUCTS MANUFACTURERS AGAINST
INDUSTRY REVENUES, 1995-2005.............................................................................................................85
3.2.2 Dairy Products Manufacturing Industry: Industry Revenue & Profit .............................................85
Table 3.18 DAIRY PRODUCTS INSUTRY REVENUE & PROFIT COMPARED, 1995-
2005 ....................................................................................................................................................85
3.2.3 Dairy Products Manufacturing Industry: Regional Output Volume ...............................................86
Table 3.19 REGIONAL STATISTICS OF CHINA’S LEADING DAIRY PRODUCTS
MANUFACTURERS, 2003..............................................................................................................................86
3.3 Key Dairy Products Manufacturers ........................................................................................................87
3.3.1 Key Dairy Products Manufacturers: Key Statistics ...........................................................................87

Table 3.20 SUMMARY STATISTICS OF CHINA’S LEADING DAIRY PRODUCTS
MANUFACTURERS, 2001..............................................................................................................................87
Table 3.21 SUMMARY STATISTICS OF CHINA’S LEADING DAIRY PRODUCTS
MANUFACTURERS, 2002..............................................................................................................................87
Table 3.22 SUMMARY STATISTICS OF CHINA’S LEADING DAIRY PRODUCTS
MANUFACTURERS, 2003..............................................................................................................................88
3.3.2 Key Dairy Products Manufacturers: Industry Revenue Shares........................................................88
Table 3.23 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2001.......................................................................................................................88
Table 3.24 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2002.......................................................................................................................89
Table 3.25 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2003.......................................................................................................................89
3.3.3 Key Dairy Products Manufacturers: Industry Profit Shares .............................................................89
Table 3.26 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2001...........................................................................................................................90
Table 3.27 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2002...........................................................................................................................90
Table 3.28 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2003...........................................................................................................................90
3.3.4 Key Dairy Products Manufacturers: Profitability ..............................................................................91
Table 3.29 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’
PROFITABILITY, 2001...................................................................................................................................91
Table 3.30 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’
PROFITABILITY, 2002...................................................................................................................................91
Table 3.31 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’
PROFITABILITY, 2003...................................................................................................................................92
3.3.5 Key Dairy Products Manufacturers: Revenue Per Employee ..........................................................92
Table 3.32 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2001...........................................................................................................92
Table 3.33 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2002...........................................................................................................93
Table 3.34 CHINA’S LEADING DAIRY PRODUCTS MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2003...........................................................................................................93
3.4 Dairy Substitutes Industry .........................................................................................................................94
3.4.1 Dairy Substitutes Manufacturing Industry: Industry Manufacturers & Revenue.........................94
Table 3.35 TOTAL NUMBER OF DAIRY SUBSTITUTES MANUFACTURERS AGAINST
INDUSTRY REVENUES, 1995-2002.............................................................................................................94
3.4.2 Dairy Substitutes Manufacturing Industry: Industry Revenue & Profit .........................................94
Table 3.36 DAIRY SUBSTITUTES INSUTRY REVENUE & PROFIT COMPARED, 1995-
2002 ....................................................................................................................................................94

3.4.3 Dairy Substitutes Manufacturing Industry: Regional Output Volume ...........................................95
Table 3.37 REGIONAL STATISTICS OF CHINA’S LEADING DAIRY SUBSTITUTES
MANUFACTURERS, 2002..............................................................................................................................95
3.5 Key Dairy Substitutes Manufacturers ....................................................................................................96
3.5.1 Key Dairy Substitutes Manufacturers: Key Statistics .......................................................................96
Table 3.38 SUMMARY STATISTICS OF CHINA’S LEADING DAIRY SUBSTITUTES
MANUFACTURERS, 2001..............................................................................................................................96
Table 3.39 SUMMARY STATISTICS OF CHINA’S LEADING DAIRY SUBSTITUTES
MANUFACTURERS, 2002..............................................................................................................................96
3.5.2 Key Dairy Substitutes Manufacturers: Industry Revenue Shares....................................................97
Table 3.40 CHINA’S LEADING DAIRY SUBSTITUTES MANUFACTURERS’ % SHARE
OF INDUSTRY REVENUES, 2001................................................................................................................97
Table 3.41 CHINA’S LEADING DAIRY SUBSTITUTES MANUFACTURERS’ % SHARE
OF INDUSTRY REVENUES, 2002................................................................................................................97
3.5.3 Key Dairy Substitutes Manufacturers: Industry Profit Shares .........................................................98
Table 3.42 CHINA’S LEADING DAIRY SUBSTITUTES MANUFACTURERS’ % SHARE
OF INDUSTRY PROFITS, 2001.....................................................................................................................98
Table 3.43 CHINA’S LEADING DAIRY SUBSTITUTES MANUFACTURERS’ % SHARE
OF INDUSTRY PROFITS, 2002.....................................................................................................................98
3.5.4 Key Dairy Substitutes Manufacturers: Profitability...........................................................................99
Table 3.44 CHINA’S LEADING DAIRY SUBSTITUTES MANUFACTURERS’
PROFITABILITY, 2001...................................................................................................................................99
Table 3.45 CHINA’S LEADING DAIRY SUBSTITUTES MANUFACTURERS’
PROFITABILITY, 2002...................................................................................................................................99
3.5.5 Key Dairy Substitutes Manufacturers: Revenue Per Employee ....................................................100
Table 3.46 CHINA’S LEADING DAIRY SUBSTITUTES MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2001.........................................................................................................100
Table 3.47 CHINA’S LEADING DAIRY SUBSTITUTES MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2002.........................................................................................................100
3.6 Ice Cream & Frozen Desserts Industry ................................................................................................101
3.6.1 Ice Cream & Frozen Desserts Manufacturing Industry: Industry Manufacturers & Revenue.101
Table 3.48 TOTAL NUMBER OF ICE CREAM & FROZEN DESSERTS
MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2005...........................................101
3.6.2 Ice Cream & Frozen Desserts Manufacturing Industry: Industry Revenue & Profit .................101
Table 3.49 ICE CREAM & FROZEN DESSERTS INSUTRY REVENUE & PROFIT
COMPARED, 1995-2005................................................................................................................................102
3.6.3 Ice Cream & Frozen Desserts Manufacturing Industry: Regional Output Volume ...................102
Table 3.50 REGIONAL STATISTICS OF CHINA’S LEADING ICE CREAM & FROZEN
DESSERTS MANUFACTURERS, 2003.....................................................................................................103
3.7 Key Ice Cream & Frozen Desserts Manufacturers ...........................................................................104
3.7.1 Key Ice Cream & Frozen Desserts Manufacturers: Key Statistics................................................104

Table 3.51 SUMMARY STATISTICS OF CHINA’S LEADING ICE CREAM & FROZEN
DESSERTS MANUFACTURERS, 2001.....................................................................................................104
Table 3.52 SUMMARY STATISTICS OF CHINA’S LEADING ICE CREAM & FROZEN
DESSERTS MANUFACTURERS, 2002.....................................................................................................104
Table 3.53 SUMMARY STATISTICS OF CHINA’S LEADING ICE CREAM & FROZEN
DESSERTS MANUFACTURERS, 2003.....................................................................................................105
3.7.2 Key Ice Cream & Frozen Desserts Manufacturers: Industry Revenue Shares............................105
Table 3.54 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2001............................................105
Table 3.55 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2002............................................106
Table 3.56 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2003............................................106
3.7.3 Key Ice Cream & Frozen Desserts Manufacturers: Industry Profit Shares .................................106
Table 3.57 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2001.................................................107
Table 3.58 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2002.................................................107
Table 3.59 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2003.................................................107
3.7.4 Key Ice Cream & Frozen Desserts Manufacturers: Profitability...................................................108
Table 3.60 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ PROFITABILITY, 2001 ......................................................................................108
Table 3.61 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ PROFITABILITY, 2002 ......................................................................................108
Table 3.62 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ PROFITABILITY, 2003 ......................................................................................109
3.7.5 Key Ice Cream & Frozen Desserts Manufacturers: Revenue Per Employee ..............................109
Table 3.63 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2001......................................109
Table 3.64 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2002......................................110
Table 3.65 CHINA’S LEADING ICE CREAM & FROZEN DESSERTS
MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2003......................................110
3.8 Imports..........................................................................................................................................................111
3.8.1 Imports: Value.......................................................................................................................................111
Table 3.66 DAIRY PRODUCTS IMPORT VALUE BY SECTOR, 1999-2005.......................111
3.8.2 Imports: Volume ...................................................................................................................................111
Table 3.67 DAIRY PRODUCTS IMPORT VOLUME BY SECTOR, 1999-2005..................112
3.8.3 Imports: Significance ............................................................................................................................112

Table 3.68 DAIRY PRODUCTS IMPORT VOLUME AS A % OF TOTAL DOMESTIC
APPARENT CONSUMPTION BY SECTOR, 1999-2005.....................................................................112
3.9 Exports ..........................................................................................................................................................113
3.9.1 Exports: Value.......................................................................................................................................113
Table 3.69 DAIRY PRODUCTS EXPORT VALUE BY SECTOR, 1999-2005.......................113
3.9.2 Exports: Volume ...................................................................................................................................114
Table 3.70 DAIRY PRODUCTS EXPORT VOLUME BY SECTOR, 1999-2005..................114
3.9.3 Exports: Significance ............................................................................................................................114
Table 3.71 DAIRY PRODUCTS EXPORT VOLUME AS A % OF TOTAL DOMESTIC
PRODUCTION BY SECTOR, 1999-2005..................................................................................................114
4 SWOT ANALYSIS ..............................................................................................115
4.1 Strengths.......................................................................................................................................................115
4.2 Weaknesses ..................................................................................................................................................115
4.3 Opportunities ..............................................................................................................................................116
4.4 Threats ..........................................................................................................................................................116
5 COMPANY PROFILES......................................................................................117
5.1 Beijing Sanyuan Foods Company Ltd...................................................................................................117
5.1.1 Beijing Sanyuan Foods: Company Details ........................................................................................117
5.1.2 Beijing Sanyuan Foods: Company Background & China Activities ............................................117
5.1.3 Beijing Sanyuan Foods: Financial Summary ....................................................................................118
Table 5.1 BEIJING SANYUAN FOODS CO., LTD.: FINANCIAL RESULTS, 2001-2005*.119
5.2 China Milk Products .................................................................................................................................119
5.2.1 China Milk Products: Company Details ............................................................................................119
5.2.2 China Milk Products: Company Background & China Activities ................................................119
5.2.3 China Milk Products: Financial Summary ........................................................................................120
Table 5.2 CHINA MILK PRODUCTS LTD.: FINANCIAL RESULTS, 2004/2005*..............120
5.3 Groupe Danone...........................................................................................................................................121
5.3.1 Groupe Danone: Company Details .....................................................................................................121
5.3.2 Groupe Danone: Company Background............................................................................................122
5.3.3 Groupe Danone: China Operations.....................................................................................................122
5.3.4 Groupe Danone: Financial Summary .................................................................................................123
Table 5.3 GROUPE DANONE: FINANCIAL RESULTS, 2001-2004*........................................123
5.4 Guangzhou Refrigerated Foods Co., Ltd. ............................................................................................124
5.4.1 Guangzhou Refrigerated Foods: Company Details ..........................................................................124
5.4.2 Guangzhou Refrigerated Foods: Financial Summary......................................................................124
Table 5.4 GUANGZHOU REFRIGERATED FOODS CO., LTD.: FINANCIAL RESULTS,
2001-2003 .......................................................................................................................................................124

5.5 Hangzhou Wufeng Refrigerated Foods Co., Ltd................................................................................125
5.5.1 Hangzhou Wufeng Refrigerated Foods: Company Details ............................................................125
5.5.2 Hangzhou Wufeng Refrigerated Foods: Financial Summary ........................................................125
Table 5.5 HANGZHOU WUFENG REFRIGERATED FOODS CO., LTD.: FINANCIAL
RESULTS, 2001-2003......................................................................................................................................125
5.6 Hunan Yahua Seed Enterprise Nanshan Green Food Co., Ltd. ....................................................126
5.6.1 Hunan Yahua Seed Enterprise Nanshan Green Food: Company Details .....................................126
5.6.2 Hunan Yahua Seed Enterprise Nanshan Green Food: Financial Summary .................................126
Table 5.6 HUNAN YAHUA SEED ENTERPRIS E NANSHAN GREEN FOOD CO., LTD.:
FINANCIAL RESULTS, 2002/2003.............................................................................................................126
5.7 Inner Mongolia Mengniu Dairy Co., Ltd. ............................................................................................127
5.7.1 Inner Mongolia Mengniu Dairy: Company Details .........................................................................127
5.7.2 Inner Mongolia Mengniu Dairy: Company Background................................................................127
5.7.3 Inner Mongolia Mengniu Dairy: Financial Summary .....................................................................128
Table 5.7 INNER MONGOLIA MENGNIU DAIRY CO., LTD.: FINANCIAL RESULTS,
2003-2005 .......................................................................................................................................................128
5.8 Inner Mongolia Yili Industrial Co., Ltd. ..............................................................................................129
5.8.1 Inner Mongolia Yili Industrial: Company Details ...........................................................................129
5.8.2 Inner Mongolia Yili Industrial: Company Background..................................................................129
5.8.3 Inner Mongolia Yili Industrial: Dairy Activities ..............................................................................130
5.8.4 Inner Mongolia Yili Industrial: Financial Summary .......................................................................130
Table 5.8 INNER MONGOLIA YILI INDUSTRIAL CO. LTD: FINANCIAL RESULTS,
2001-2004 .......................................................................................................................................................131
5.9 International Nutrition Company ..........................................................................................................132
5.9.1 International Nutrition Company: Company Details .......................................................................132
5.9.2 International Nutrition Company: Company Background..............................................................132
5.9.3 International Nutrition Company: Financial Summary ...................................................................133
Table 5.9 SHANGHAI INTERNATIONAL NUTRITION DAIRY CO., LTD.: FINANCIAL
RESULTS, 2001-2003......................................................................................................................................133
5.10 MeadJohnson (Guangzhou) Co., Ltd. .................................................................................................134
5.10.1 MeadJohnson (Guangzhou): Company Details ..............................................................................134
5.10.2 MeadJohnson (Guangzhou): Company Background.....................................................................134
5.10.3 MeadJohnson (Guangzhou): Financial Summary ..........................................................................134
Table 5.10 MEADJOHNSON (GUANGZHOU) CO., LTD.: FINANCIAL RESULTS, 2001-
2003 ..................................................................................................................................................134
5.11 Mengzhou Changxin Malt Dextrine Factory ....................................................................................135
5.11.1 Mengzhou Changxin Maltodextrine Factory: Company Details .................................................135
5.11.2 Mengzhou Changxin Maltodextrine Factory: Financial Summary .............................................135
Table 5.11 MENGZHOU CHANGXIN MALTODEXTRINE FACTORY: FINANCIAL
RESULTS, 2001/2002......................................................................................................................................135
5.12 Mengzhou Maiteling Co., Ltd. ..............................................................................................................136
5.12.1 Mengzhou Maiteling: Company Details ..........................................................................................136
5.12.2 Mengzhou Maiteling: Financial Summary ......................................................................................136

Table 5.12 MENGZHOU MAITELING CO., LTD.: FINANCIAL RESULTS, 2001/2002.136
5.13 Morinaga Milk Industry........................................................................................................................137
5.13.1 Morinaga Milk Industry: Company Details ....................................................................................137
5.13.2 Morinaga Milk Industry: Company Background...........................................................................137
5.13.3 Morinaga Milk Industry: Financial Summary ................................................................................138
Table 5.13 MORINAGA MILK INDUSTRY CO., LTD.: FINANCIAL RESULTS, 2002-
2004* ..................................................................................................................................................138
5.14 Nestlé...........................................................................................................................................................139
5.14.1 Nestlé SA: Company Details .............................................................................................................139
5.14.2 Nestlé SA: China Operations.............................................................................................................139
Table 5.14 NESTLE: PRINCIPLE OPERATING COMPANIES IN CHINA, 2003 .............140
5.14.3 Nestlé: Financial Summary ................................................................................................................140
Table 5.15 NESTLÉ SHUANGCHENG CO., LTD.: FINANCIAL RESULTS, 2001-2003.140
Table 5.16 NESTLÉ SHANGHAI CO., LTD.: FINANCIAL RESULTS, 2002.......................141
Table 5.17 NESTLÉ SOURCES SHANGHAI CO., LTD.: FINANCIAL RESULTS, 2002.141
Table 5.18 DONGGUAN NESTLÉ CO., LTD.: FINANCIAL RESULTS, 2001/2002..........142
Table 5.19 SHANGHAI FULLER CO., LTD.: FINANCIAL RESULTS, 2002 ......................142
Table 5.20 NESTLÉ: FINANCIAL RESULTS, 2002-2005*.........................................................143
Table 5.21 NESTLÉ: SALES RESULTS BY GEOGRAPHICAL AREA, 2002-2005...........143
Table 5.22 NESTLÉ: OPERATING INCOME RESULTS BY GEOGRAPHICAL AREA,
2002-2005 ..................................................................................................................................................143
Table 5.23 NESTLÉ: SALES RESULTS BY MAIN PRODUCT GROUP, 2002-2005 .........144
Table 5.24 NESTLÉ: OPERATING INCOME RESULTS BY MAIN PRODUCT GROUP,
2002-2005 ..................................................................................................................................................144
5.15 New Zealand Milk Products ..................................................................................................................145
5.15.1 New Zealand Milk Products: Company Details .............................................................................145
5.15.2 New Zealand Milk Products: Company Background....................................................................145
5.16 Numico........................................................................................................................................................146
5.16.1 Numico: Company Details .................................................................................................................146
5.16.2 Numico: Company Background........................................................................................................146
5.16.3 Numico: Financial Summary .............................................................................................................147
Table 5.25 NUMICO: FINANCIAL RESULTS, 2004/2005*........................................................147
5.17 Ruzhou Julong Starch Factory.............................................................................................................148
5.17.1 Ruzhou Julong Starch Factory: Company Details .........................................................................148
5.17.3 Ruzhou Julong Starch Factory: Financial Summary .....................................................................148
Table 5.26 RUZHOU JULONG STARCH FACTORY: FINANCIAL RES ULTS, 2001/2002..
..................................................................................................................................................148
5.18 Shaanxi Hongda Industrial Co., Ltd. ..................................................................................................149

5.18.1 Shaanxi Hongda: Company Background ........................................................................................149
5.18.2 Shaanxi Hongda: Financial Summary ..............................................................................................149
Table 5.27 SHAANXI HONGDA IND. CO., LTD.: FINANCIAL RESULTS, 2002..............149
5.19 Shaanxi Shenguo Stock Co., Ltd. .........................................................................................................150
5.19.1 Shaanxi Shenguo Stock: Company Background............................................................................150
5.19.2 Shaanxi Shenguo Stock: Company Background............................................................................150
5.19.3 Shaanxi Shenguo Stock: Financial Summary .................................................................................150
Table 5.28 SHAANXI SHENGUO STOCK CO., LTD.: FINANCIAL RESULTS, 2001/2002..
..................................................................................................................................................150
5.20 Shandong Pengcheng Food Co., Ltd. ..................................................................................................151
5.20.1 Shandong Pengcheng Food: Company Details ..............................................................................151
5.20.2 Shandong Pengcheng Food: Company Background .....................................................................151
5.20.3 Shandong Pengcheng Food: Financial Summary ..........................................................................151
Table 5.29 SHANDONG PENGCHENG FOOD CO., LTD.: FINANCIAL RESULTS, 2002...
..................................................................................................................................................151
5.21 Shanghai Dahan Glossy Ganoderma Health Products Co., Ltd..................................................152
5.21.1 Shanghai Dahan Glossy Ganoderma Health Products : Company Details .................................152
5.21.2 Shanghai Dahan Glossy Ganoderma Health Products : Financial Summary .............................152
Table 5.30 SHANGHAI DAHAN GLOSSY GANODERMA HEALTH PRODUCTS CO.,
LTD.: FINANCIAL RESULTS, 2002..........................................................................................................152
5.22 Shanghai Guangming (Bright) Dairy & Food Co. Ltd...................................................................153
5.22.1 Shanghai Guangming: Company Details ........................................................................................153
5.22.2 Shanghai Guangming: Company Background ...............................................................................153
5.22.3 Shanghai Guangming: Structural Background...............................................................................154
5.22.4 Shanghai Guangming: Dairy Activities ...........................................................................................155
5.22.5 Shanghai Guangming: Financial Summary ....................................................................................156
Table 5.31 SHANGHAI GUANGMING (BRIGHT) DAIRY & FOOD CO. LTD:
FINANCIAL RESULTS, 1999-2005.............................................................................................................157
Table 5.32 SHANGHAI GUANGMING (BRIGHT) DAIRY & FOOD CO. LTD:
FINANCIAL RESULTS, 2003-2005.............................................................................................................158
Table 5.33 WUHAN GUANGMING MILK PRODUCTS CO., LTD.: FINANCIAL
RESULTS, 2002 ................................................................................................................................................158
Table 5.34 HEILONGJIANG BRIGHT PINE CRANE MILK PRODUCTS CO., LTD.:
FINANCIAL RESULTS, 2002.......................................................................................................................159
5.23 Shanghai Yili Aibei Food Co., Ltd. ......................................................................................................159
5.23.1 Shanghai Yili Aibei Food: Company Details .................................................................................159
5.23.2 Shanghai Yili Aibei Food: Financial Summary .............................................................................159
Table 5.35 SHANGHAI YILI AIBEI FOOD CO., LTD.: FINANCIAL RESULTS, 2002/2003
..................................................................................................................................................159
5.24 Shanghai Yimin No1 Food Co., Ltd. ....................................................................................................160
5.24.1 Shanghai Yimin No1 Food: Company Details ...............................................................................160
5.24.2 Shanghai Yimin No1 Food: Company Background......................................................................160
5.24.3 Shanghai Yimin No1 Food: Financial Summary ...........................................................................161

Table 5.36 SHANGHAI YIMIN NO1 FOOD CO., LTD.: FINANCIAL RESULTS, 2001-
2003 ..................................................................................................................................................161
5.25 Shanxi Gucheng Dairy Products Group Ltd. ....................................................................................161
5.25.1 Shanxi Gucheng Dairy Products Group: Company Details .........................................................161
5.25.2 Shanxi Gucheng Dairy Products Group: Company Background................................................161
5.26 Shanxi Hengkang Daily Co., Ltd. .........................................................................................................162
5.26.1 Shanxi Hengkang Dairy: Company Background...........................................................................162
5.26.2 Shanxi Hengkang Dairy: Financial Summary ................................................................................162
Table 5.37 SHANXI HENGKANG DAIRY CO., LTD.: FINANCIAL RESULTS, 2001/2002..
..................................................................................................................................................162
5.27 Shijiazhuang Sanlu Group Company Ltd .........................................................................................163
5.27.1 Shijiazhuang Sanlu Group: Company Details ................................................................................163
5.27.2 Shijiazhuang Sanlu Group: Company Background.......................................................................163
5.27.3 Shijiazhuang Sanlu Group: Dairy Activities...................................................................................163
5.27.4 Shijiazhuang Sanlu Group: Financial Summary ............................................................................164
Table 5.38 SHIJIAZHUANG SANLU GROUP CO. LTD.: FINANCIAL RESULTS, 2001-
2003 ..................................................................................................................................................164
5.28 Tianjin Daqiaodao Refrigerated Foods Factory..............................................................................165
5.28.1 Tianjin Daqiaodao Refrigerated Foods Factory: Company Details ............................................165
5.28.2 Tianjin Daqiaodao Refrigerated Foods Factory: Financial Summary ........................................165
Table 5.39 TIANJIN DAQIAODAO REFRIGERATED FOODS FACTORY: FINANCIAL
RESULTS, 2002 ................................................................................................................................................165
5.29 Tianjin Kangye Refrigerated Foods Co., Ltd. ..................................................................................166
5.29.1 Tianjin Kangye Refrigerated Foods: Company Details ................................................................166
5.29.2 Tianjin Kangye Refrigerated Foods: Financial Summary ............................................................166
Table 5.40 TIANJIN KANGYE REFRIGERATED FOODS CO., LTD.: FINANCIAL
RESULTS, 2002/2003......................................................................................................................................166
5.30 Unilever PLC (Wall’s)............................................................................................................................167
5.30.1 Unilever: Company Details ................................................................................................................167
5.30.2 Unilever: Company Background ......................................................................................................167
5.30.3 Unilever: China Operations...............................................................................................................167
Table 5.41 UNILEVER: PRINCIPLE OPERATING COMPANIES IN CHINA, 2004 .......168
Table 5.42 UNILEVER: FINANCIAL RESULTS BY GEOGRAPHICAL AREA, 2000-
2004* ..................................................................................................................................................169
Table 5.43 UNILEVER: FINANCIAL RESULTS BY BUSINESS OPERATION, 2000-2004*
..................................................................................................................................................169
Table 5.44 WALLS (CHINA) CO. LTD.: FINANCIAL RESULTS, 2001-2003.....................170
5.30.5 Unilever: Future Strategy...................................................................................................................170
5.31 Uni-President ............................................................................................................................................171
5.31.1 Uni-President: Company Details ......................................................................................................171
5.31.2 Uni-President: Company Background.............................................................................................171
5.31.3 Uni-President: China Activities ........................................................................................................171
5.31.4 Uni-President: Financial Summary ..................................................................................................178

Table 5.45 UNI-PRESIDENT ENTERPRISES CORPORATION: FINANCIAL RESULTS,
2004/2005* ..................................................................................................................................................179
5.32 Victorian Dairy Industry Association .................................................................................................179
5.33 Vitasoy International Holdings Ltd.....................................................................................................180
5.33.1 Vitasoy: Company Details .................................................................................................................180
5.33.2 Vitasoy: Company Background........................................................................................................180
Table 5.46 VITASOY GROUP: PRINCIPLE SUBSIDIARIES 2004 ........................................180
5.33.3 Vitasoy: China Dairy Operations......................................................................................................181
5.33.4 Vitasoy: Financial Summary .............................................................................................................181
Table 5.47 VITASOY: FINANCIAL RESULTS, 2003-2005........................................................182
5.33.5 Vitasoy: Future Strategy.....................................................................................................................182
5.34 Wahaha Group (Danone) .......................................................................................................................183
5.34.1 Hangzhou Wahaha Group: Company Details .................................................................................183
5.34.2 Hangzhou Wahaha Group: Company Background........................................................................183
5.34.3 Hangzhou Wahaha Group: Financial Summary .............................................................................185
Table 5.48 CHANGSHA WAHAHA CHANGRONG DRINK CO., LTD.: FINANCIAL
RESULTS, 2002 ................................................................................................................................................185
Table 5.49 CHANGSHA WAHAHA FOOD CO., LTD.: FINANCIAL RESULTS, 2001/2002.
..................................................................................................................................................186
Table 5.50 JILIN WAHAHA FOOD CO., LTD.: FINANCIAL RESULTS, 2002..................186
Table 5.51 QUJIANG WAHAHA DRINK CO., LTD.: FINANCIAL RESULTS, 2002.......187
Table 5.52 SHENYANG WAHAHA BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001
..................................................................................................................................................187
Table 5.53 SHENZHEN DANONE YILI BEVERAGE CO., LTD.: FINANCIAL RESULTS,
2001-2003 188
Table 5.54 WAHAHA GROUP CHAOHU CO., LTD.: FINANCIAL RESULTS, 2002/2003 ...
..................................................................................................................................................188
5.34.4 Hangzhou Wahaha Group: Future Strategies .................................................................................188
5.35 Wendeng Jinyang Milk Products (Group) Co., Ltd. .......................................................................189
5.35.1 Wendeng Jinyang Milk Products (Group): Company Details .....................................................189
5.35.2 Wendeng Jinyang Milk Products (Group): Financial Summary .................................................189
Table 5.55 WENDENG JINYANG MILK PRODUCTS (GROUP) CO., LTD.: FINANCIAL
RESULTS, 2002 ................................................................................................................................................189
5.36 Wonder Sun Dairy Co., Ltd...................................................................................................................190
5.36.1 Wonder Sun Dairy: Company Details ..............................................................................................190
5.36.2 Wonder Sun Dairy: Financial Summary..........................................................................................190
Table 5.56 WONDER SUN DAIRY CO., LTD.: FINANCIAL RESULTS, 2001-2003.........190
5.37 Yoplait (Sodiaal).......................................................................................................................................191
5.37.1 Yoplait: Company Details ..................................................................................................................191
5.37.2 Yoplait: Company Background.........................................................................................................191
5.37.3 Yoplait: China Activities....................................................................................................................191

5.38 You Can Food Group Co., Ltd. ............................................................................................................192
5.38.1 You Can Food Group: Company Details ........................................................................................192
5.38.2 You Can Food Group: Financial Summary ....................................................................................192
Table 5.57 YOU CAN FOOD GROUP CO., LTD.: FINANCIAL RESULTS, 2001-2003....192
5.39 Zhen’ao Group Company, Ltd. ............................................................................................................193
5.39.1 Zhen’ao Group: Company Details ....................................................................................................193
5.39.2 Zhen’ao Group: Financial Summary ................................................................................................193
Table 5.58 ZHEN’AO GROUP CO., LTD.: FINANCIAL RESULTS, 2002............................193
5.40 Zhongshan Perfect Co., Ltd. ..................................................................................................................194
5.40.1 Zhongshan Perfect: Company Details ..............................................................................................194
5.40.2 Zhongshan Perfect: Financial Summary ..........................................................................................194
Table 5.59 ZHONGSHAN PERFECT CO., LTD.: FINANCIAL RESULTS, 2002...............194
6 CONTACTS.........................................................................................................195
6.1 Trade Organisations..................................................................................................................................195
6.1.1 China Dairy Federation........................................................................................................................195
6.1.2 China National Cereals, Oils & Foodstuffs Import & Export Corporation .................................195
6.1.3 All-China Federation of Industry & Commerce...............................................................................195
6.1.4 China Dairy Industry Association.......................................................................................................195
6.1.5 National Dairy Industry Information Center.....................................................................................196
6.1.6 Shanghai Ice Cream Producers’ Association....................................................................................196
6.2 Government Departments ........................................................................................................................197
6.2.1 State Economic and Trade Commission – State Light Industry Bureau......................................197
6.2.2 Ministry of Agriculture .........................................................................................................................197
6.2.3 Milk Quality Supervision Centre with the Ministry of Agriculture ..............................................197
7 RELEVANT EXHIBITIONS & TRADE FAIRS...............................................198
7.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair
(Hangzhou) .........................................................................................................................................................198
7.2 Tianjin Exhibition on Food Machinery & Packing ...........................................................................198
7.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food................................198
7.4 Food Ingredients & Food Ingredients Asia..........................................................................................198
7.5 Agro-Foodtech ............................................................................................................................................198
7.6 SIAL China ..................................................................................................................................................198
7.7 International Fast Food Products Exhibition......................................................................................199
7.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show................................................................199
7.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics .....................199
7.10 China Northeast International Exhibition on Food, Subsidiary Material, Processing
Technology & Equipment ...............................................................................................................................199

7.11 International Exhibition For Food & Drink South China ............................................................199
7.12 International Exhibition For Hotel & Bakery South China .........................................................200
7.13 International Quick Frozen Food Exhibition....................................................................................200
7.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show ............200
7.15 Food China ................................................................................................................................................200
7.16 International Food, Packaging, Print, Plastic Products Exhibition............................................200
7.17 Zhejiang Food & Drink Summer Sales Show...................................................................................200
7.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian
International Food, Raw Materials & Food Additives Show................................................................201
7.19 Shanghai International Food Machine & Package Machine Expo .............................................201
7.20 China International Fair For Food, Food Processing & Packaging ...........................................201
7.21 Shanghai International Supermarket Expo ......................................................................................201
7.22 Shanghai International Food Expo ......................................................................................................201
7.23 Packtech & Foodtech ...............................................................................................................................202
7.24 Liaoning Food Show ...............................................................................................................................202
7.25 Food & Hotel South China .....................................................................................................................202
7.26 Chengdu International Food, Food Processing & Packaging Show...........................................202
7.27 International Food Show ........................................................................................................................202
7.28 Interfood Shanghai ..................................................................................................................................202
7.29 International Food Processing & Packaging Machinery Exhibition..........................................203
7.30 China Food Industry Exhibition...........................................................................................................203
7.31 China International Dairy Product & Technology Exhibition ....................................................203
APPENDIX: MARKET BACKGROUND............................................................204
A.1 Fast Facts.....................................................................................................................................................204
A.2 Regions of China .......................................................................................................................................205
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES ...........................................................205
A.3 Demographics.............................................................................................................................................207
A.3.1 Demographics: Total Population........................................................................................................207
Table A.1 TOTAL POPULATION, 1997–2004*..................................................................................207
A.3.2 Demographics: Population by Location............................................................................................208

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1997–2004*........................................208
A.3.3 Demographics: Population Breakdown by Location......................................................................208
Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1997–2004*........209
A.3.4 Demographics: Population by Province............................................................................................209
Table A.4 POPULATION BY PROVINCE, 2001-2004*...................................................................210
A.3.5 Demographics: Population Density by Province.............................................................................210
Table A.5 POPULATION DENSITY BY PROVINCE, 2001-2004*..............................................211
A.3.6 Demographics: Population Concentration........................................................................................211
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2004*..................................212
A.3.7 Demographics: Population by Gender ..............................................................................................213
Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1997–2004*.......................213
A.3.8 Demographics: Population by Age Group........................................................................................213
Table A.7 POPULATION BY AGE GROUP, 1997–2004*...............................................................214
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 1997–2004*...................214
A.4 Consumer Attitudes..................................................................................................................................215
A.4.1 Consumer Attitudes: Overview..........................................................................................................215
A.4.2 Consumer Attitudes: Response to Political Change .......................................................................215
A.4.2 Consumer Attitudes: Response to Economic Change....................................................................216
A.4.3 Consumer Attitudes: Changes in Lifestyle .......................................................................................217
A.5 Consumer Wealth .....................................................................................................................................222
A.5.1 Consumer Wealth: GDP and Cost of Living....................................................................................222
Table A.9 GDP AND COST OF LIVING INDEX, 1997–2004*......................................................223
A.5.2 Consumer Wealth: Provincial Differences in GDP ........................................................................224
Table 1.10 GDP RANKED BY PROVINCE, 1997–2004*.............................................................225
A.5.3 Consumer Wealth: GDP Growth by Province .................................................................................225
Table A.11 GDP GROWTH RANKED BY PROVINCE, 1997–2004*.......................................226
A.5.4 Consumer Wealth: GDP Per Capita by Province............................................................................226
Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2004*..................................227
A.5.5 Consumer Wealth: Concentration of Wealth by Province.............................................................227
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2004*.............................................228
A.5.6 Consumer Wealth: The Major Cities.................................................................................................228
Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2004*..............................229
A.6 Households ..................................................................................................................................................230
A.6.1 Households: Overview of Household Conditions...........................................................................230
A.6.2 Households: Total Households by Size.............................................................................................230
Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1997–2004*.............................................231
A.6.3 Households: Total households by Urban/Rural Split .....................................................................231
Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1997–2004*.........232
A.6.4 Households: Income Earners Per Household...................................................................................232

Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1997–
2004* ..................................................................................................................................................232
A.7 Employment................................................................................................................................................233
A.7.1 Employment: Number of Workers by Sector...................................................................................233
Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1997–2004* ......................................233
A.7.2 Employment: Growth by Sector.........................................................................................................233
Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1997–2004* ...................................234
A.7.3 Employment: Number of Workers by Gender.................................................................................234
Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1997–2004*........................234
A.7.3 Employment: Number of Workers by Habitation ...........................................................................235
Table A.20 NATIONAL WORKFORCE BY HABITATION, 1997–2004*..............................235
A.7.4 Employment: Urban Unemployment ................................................................................................235
Table A.21 URBAN UNEMPLOYMENT RATES, 1997–2004*...................................................236
A.8 Consumer Income .....................................................................................................................................237
A.8.1 Consumer Income: Average Incomes by Sector.............................................................................237
Table A.22 AVERAGE INCOMES BY SECTOR, 1997–2004*....................................................237
A.8.2 Consumer Income: Growth by Sector...............................................................................................237
Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1997–2004*.......................238
A.8.3 Consumer Income: Average Incomes by Region............................................................................239
Table A.24 AVERAGE INCOMES BY REGION, 1997–2004*....................................................239
A.8.4 Consumer Income: Growth by Region..............................................................................................239
Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1997–2004*........................240
A.9 Consumer Market.....................................................................................................................................241
A.9.1 Consumer Market: Spending Trends.................................................................................................241
Table A.26 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES,
1997–2004** ..................................................................................................................................................241
A.9.2 Consumer Market: Per Capita Consumer Expenditure ..................................................................241
Table A.27 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT
CURRENT PRICES, 1997–2004**...............................................................................................................242
A.9.3 Consumer Market: Retail Sales and Consumer Spending.............................................................242
Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*,
1997–2004** ..................................................................................................................................................242
A.9.4 Consumer Market: Urban Income and Spending Compared ........................................................242
Table A.29 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 1997–2004*..........243
A.9.5 Consumer Market: Average Urban Weekly Shopping Basket......................................................244
Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004 .....................................244
A.9.6 Consumer Market: Average Rural Weekly Shopping Basket.......................................................245
Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004 .....................................245
A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared.................246

Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004 ..............................246
A.10 Exchange Rates........................................................................................................................................247
A.10.1 Exchange Rates: China......................................................................................................................247
Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1997–2004........................................247
A.10.2 Exchange Rates: Hong Kong............................................................................................................247
Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1997–2004........................................247

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