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[学科前沿] 企业战略管理 [推广有奖]

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Pressuer from the national competetion makes it to be an important issue that how to obtian the enterprise sustainable development. The sustainable development strategy lies in enterprise. The enterprise and academy have already focused on enterprise's sustainable development. The enterprise sustainable development is that in course of the enterprise development, the enterprise not only achieve its business target and enhance the market status, but also gained the ability of success in the one-up competitive field and the to-be outstretched management condition, and make the enterprise be prosperous in long-term. And there are many theoretic about the sustainable development. But some theoretic expound the sustainable development from one side of the enterprise, such as the theory of the culture, the theory of the essential factors, the key-competitive, and the theory of the system. The enterprise development includes two aspects: the first one ispure increase in operate source which are expressed in many fields such as increasing value of asset, improving level of profit, increasing amount of employee; the second aspect is renform and innovation in nature which refer to the quality change in operate source, reorganization of enterprise structure, innovation of dominate main body and so on, this aspect is presented as  enhancing ability in the innovation and adopting to theenvironment. The enterprise sustainable development stratagey is the total stratagey which captains and guid others, simultaneitily is realized by others. The decision-making course of The enterprise sustainable development stratagey need long time for it should be accomplished on the base of analysis on amount of information from external and internal and reasonable forecast in environment variety in order to keep it steady and variable to some degree. That is it’s a dynamic equilibrium process. The article mainly analyzes many influential factors to sustainable development from the enterprise's stand and frome different angles.

Chinese companies share some problems, such as:China's enteyrises have unveiled their weaknesses continuously in capital operation, technical and management capability and care competencies, which make them unable to compete with international groups.China's enteyrises have the unclear values, lack of individuality in enterprise culture and little difference between the enterprise culture and  ordinary  culture  activities,  which  lead  to  insufficient power for further development of enterprises in world-wide economic competition. An outstanding enterprise culture will play a very important role in promoting the core competitive ability, accomplishing the sustainable development of the enterprise and enabling the enterprises to win in the competition.To establish the development strategy and raise the core competencies of the group for existence and development in market competition is nececcery.The management should focus on human resource and develop sustainable advantage of human resource.Strengthening of the enterprise's core competency is system engineering. And the technique creative is the key of the enterprise.Enhancing the management and protection of property right of knowledge, using the rules of property right of knowledge, promoting the technique creative, studying the independence intelligent property, strengthening the ability of the international and local market competition are the urgent missions to our enterprise.

Enterprise informatization is the important means for enterprise to realize strategy goal and to create rivalry advantage. During the 21st century, it is an important subject which is concerned by every enterprise. The information technologyis widely used as a standard resource not only enhance the actual strength of the enterprise but also can be turned into core capability of the enterprise. The concept that informatization bring along management modernization has been the consensus of enterprises all over the world. With the information system assistant, the Shanghai Huaxiang Knitted Sweater enterprise production progress and quality control in every step of production in order to adjust production arrangements.and makes supply plan of supplement material rationally and scientifically to reduce the storage of these materials in order to lowerdown cost, and make full use of human resources and material resources. For example, Twins Company uses marketing information system to make as much as possible guests know Twinsobtain more information about products and company, and tries to create high quality competitive  advantage.The enterprise culture is the sum of common consciousness, value standard, morality criterion, historical tradition and culture idea which is formed through all kinds of powder within enterprise. Enterprise behavior is the refection of enterprise culture, advanced enterprise culture bring advanced enterprise behavior, promote the speed of development.With culture and economy blend, more and more people begin to recognize the effect of enterprise culture, that's because it is theenergy support which should be needed in society, it is not only  explain the status within corporation, the most important is to point out what is the critical issue of corporation.

      In course of the enterprise development, the enterprise should not only achieve its business target and enhance the market status, but also gained the ability of success in the one-up competitive field and the to-be outstretched management condition, and make the enterprise be prosperous in long-term. The necessity to carry out the sustainable development stratagy was proposed in the paper on the base of analyzing the present situation of the medium-sized enterprise under the globalization, furtherly we discussed the sustainable development stratagem from different angles.

Enterprise informatization is the important means for enterprise to realize strategy goal and to create rivalry advantage. During the 21st century, it is an important subject which is concerned by every enterprise. The information technologyis widely used as a standard resource not only enhance the actual strength of the enterprise but also can be turned into core capability of the enterprise. The concept that informatization bring along management modernization has been the consensus of enterprises all over the world. With the information system assistant, the Shanghai Huaxiang Knitted Sweater enterprise production progress and quality control in every step of production in order to adjust production arrangements.and makes supply plan of supplement material rationally and scientifically to reduce the storage of these materials in order to lowerdown cost, and make full use of human resources and material resources. For example, Twins Company uses marketing information system to make as much as possible guests know Twinsobtain more information about products and company, and tries to create high quality competitive  advantage.The enterprise culture is the sum of common consciousness, value standard, morality criterion, historical tradition and culture idea which is formed through all kinds of powder within enterprise. Enterprise behavior is the refection of enterprise culture, advanced enterprise culture bring advanced enterprise behavior, promote the speed of development.With culture and economy blend, more and more people begin to recognize the effect of enterprise culture, that's because it is theenergy support which should be needed in society, it is not only  explain the status within corporation, the most important is to point out what is the critical issue of corporation.

      In course of the enterprise development, the enterprise should not only achieve its business target and enhance the market status, but also gained the ability of success in the one-up competitive field and the to-be outstretched management condition, and make the enterprise be prosperous in long-term. The necessity to carry out the sustainable development stratagy was proposed in the paper on the base of analyzing the present situation of the medium-sized enterprise under the globalization, furtherly we discussed the sustainable development stratagem from different angles.

Chinese companies share some problems, such as:China's enteyrises have unveiled their weaknesses continuously in capital operation, technical and management capability and care competencies, which make them unable to compete with international groups.China's enteyrises have the unclear values, lack of individuality in enterprise culture and little difference between the enterprise culture and  ordinary  culture  activities,  which  lead  to  insufficient power for further development of enterprises in world-wide economic competition. An outstanding enterprise culture will play a very important role in promoting the core competitive ability, accomplishing the sustainable development of the enterprise and enabling the enterprises to win in the competition.To establish the development strategy and raise the core competencies of the group for existence and development in market competition is nececcery.The management should focus on human resource and develop sustainable advantage of human resource.Strengthening of the enterprise's core competency is system engineering. And the technique creative is the key of the enterprise.Enhancing the management and protection of property right of knowledge, using the rules of property right of knowledge, promoting the technique creative, studying the independence intelligent property, strengthening the ability of the international and local market competition are the urgent missions to our enterprise.

Enterprise informatization is the important means for enterprise to realize strategy goal and to create rivalry advantage. During the 21st century, it is an important subject which is concerned by every enterprise. The information technologyis widely used as a standard resource not only enhance the actual strength of the enterprise but also can be turned into core capability of the enterprise. The concept that informatization bring along management modernization has been the consensus of enterprises all over the world. With the information system assistant, the Shanghai Huaxiang Knitted Sweater enterprise production progress and quality control in every step of production in order to adjust production arrangements.and makes supply plan of supplement material rationally and scientifically to reduce the storage of these materials in order to lowerdown cost, and make full use of human resources and material resources. For example, Twins Company uses marketing information system to make as much as possible guests know Twinsobtain more information about products and company, and tries to create high quality competitive  advantage.The enterprise culture is the sum of common consciousness, value standard, morality criterion, historical tradition and culture idea which is formed through all kinds of powder within enterprise. Enterprise behavior is the refection of enterprise culture, advanced enterprise culture bring advanced enterprise behavior, promote the speed of development.With culture and economy blend, more and more people begin to recognize the effect of enterprise culture, that's because it is theenergy support which should be needed in society, it is not only  explain the status within corporation, the most important is to point out what is the critical issue of corporation.

      In course of the enterprise development, the enterprise should not only achieve its business target and enhance the market status, but also gained the ability of success in the one-up competitive field and the to-be outstretched management condition, and make the enterprise be prosperous in long-term. The necessity to carry out the sustainable development stratagy was proposed in the paper on the base of analyzing the present situation of the medium-sized enterprise under the globalization, furtherly we discussed the sustainable development stratagem from different angles.

Enterprise informatization is the important means for enterprise to realize strategy goal and to create rivalry advantage. During the 21st century, it is an important subject which is concerned by every enterprise. The information technologyis widely used as a standard resource not only enhance the actual strength of the enterprise but also can be turned into core capability of the enterprise. The concept that informatization bring along management modernization has been the consensus of enterprises all over the world. With the information system assistant, the Shanghai Huaxiang Knitted Sweater enterprise production progress and quality control in every step of production in order to adjust production arrangements.and makes supply plan of supplement material rationally and scientifically to reduce the storage of these materials in order to lowerdown cost, and make full use of human resources and material resources. For example, Twins Company uses marketing information system to make as much as possible guests know Twinsobtain more information about products and company, and tries to create high quality competitive  advantage.The enterprise culture is the sum of common consciousness, value standard, morality criterion, historical tradition and culture idea which is formed through all kinds of powder within enterprise. Enterprise behavior is the refection of enterprise culture, advanced enterprise culture bring advanced enterprise behavior, promote the speed of development.With culture and economy blend, more and more people begin to recognize the effect of enterprise culture, that's because it is theenergy support which should be needed in society, it is not only  explain the status within corporation, the most important is to point out what is the critical issue of corporation.

      In course of the enterprise development, the enterprise should not only achieve its business target and enhance the market status, but also gained the ability of success in the one-up competitive field and the to-be outstretched management condition, and make the enterprise be prosperous in long-term. The necessity to carry out the sustainable development stratagy was proposed in the paper on the base of analyzing the present situation of the medium-sized enterprise under the globalization, furtherly we discussed the sustainable development stratagem from different angles.

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关键词:企业战略管理 企业战略 战略管理 Competencies Arrangements important business national 企业战略 ability

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zzpp123 发表于 2007-12-4 13:54:00 |只看作者 |坛友微信交流群

楼主再辛苦点把这篇翻译成中文就更好了!

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