I— Greening the energy mix : it's time to speed up 5
􀁑 Fossil fuel alone: the limits of the model 5
􀁑 Diversifying the transport alternative: is this a consumer option? 7
􀁑 Diversifying the energy mix: the industry option 9
􀁑 The environmental dividend of future technologies 13
􀁑 Scenario for diversification – and impact on utilities 16
II— How to play the theme 18
􀁑 Automakers: fine-tuning arbitrage between cost control and innovation
boldness 18
􀁑 Auto-components: play the theme but not necessarily the technical
leaders 22
􀁑 Batteries: the Graal quest 23
III— More regulatory pressure on the car industry 26
􀁑 Europe: the new rules 26
􀁑 The rest of the world catching up with the trend 30
IV— Stimulus plans and consumer shift: Pros and Cons 32
􀁑 What's new to influence demand? 32
􀁑 Substantial effects, in the short run… 35
􀁑 …but pressure on pricing for next year… 37
􀁑 Subsidies absolutely needed to ensure the development of green cars 38