2010年美国传媒行业前景展望

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【出版时间及名称】：2010年美国传媒行业前景展望
        【作者】：TD newcrest
        【文件格式】：pdf
        【页数】：52
        【目录或简介】：

Table of Contents
Investment Summary............................................................................................. 1
A Look Back........................................................................................................... 3
Our Coverage Universe and Top Picks for 2010................................................. 5
Commentary........................................................................................................... 6
Yellow Pages Income Fund (YLO.UN-T) Action List BUY, $6.00 Target ...... 6
Torstar Corp. (TS.B-T) BUY, $10.00 Target.................................................... 6
Transcontinental Inc. (TCL.A-T), BUY, $17.00 Target ................................... 7
General Comments on Other Companies Under Coverage............................... 7
Global Industry Review......................................................................................... 8
How Comps Around the World Fared in 2009 ................................................... 8
Television.......................................................................................................... 9
Newspapers ..................................................................................................... 13
Radio ............................................................................................................... 15
Major Themes and Trends.................................................................................. 19
Mobile ............................................................................................................. 19
Social Media ................................................................................................... 23
On Demand ..................................................................................................... 27
What Could the New Television Business Model Be? ................................... 31
Implications for Other Media ............................................................................. 36
Advertising Update ......................................................................................... 37
Our complete advertising forecast is shown in Exhibit 31.............................. 38
Regulatory Update .......................................................................................... 40
Other Trends/Things to Watch For in 2010 ...................................................... 42
Advertising Accountability ............................................................................. 42
Consolidation .................................................................................................. 42
Potential for Change in the Newspaper Space ................................................ 43
Valuation............................................................................................................... 44
Conclusion ............................................................................................................ 46
APPENDIX A. IMPORTANT DISCLOSURES............................................... 49

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关键词：传媒行业 前景展望 美国传媒 行业前景 Implications 美国 行业 前景 展望

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