哈佛商学院 的管理咨询手册

114页 2.68M 英文 pdf

Harvard Business School Management Consulting Club

Case Interview Guide

TABLE OF CONTENTS
INTRODUCTION: OVERVIEW OF THE CASE...............................................................................................................................1
OVERVIEW OF CASE FRAMEWORKS............................................................................................................................................3
PORTER’S FIVE FORCES....................................................................................................................................................................4
MARKETING/STRATEGY CONCEPTS REVIEW – OVERVIEW.................................................................................................6
MARKETING/STRATEGY CONCEPTS REVIEW – THE 4 CS......................................................................................................7
MARKETING/STRATEGY CONCEPTS REVIEW – THE 4 PS....................................................................................................24
MARKETING/STRATEGY CONCEPTS REVIEW – CONTRIBUTION ANALYSIS................................................................28
MARKETING/STRATEGY CONCEPTS REVIEW – MARKET SIZING AND SEGMENTATION.........................................29
OPERATIONS CONCEPTS REVIEW...............................................................................................................................................30
PROFITABILITY FRAMEWORK.....................................................................................................................................................31
HELPFUL HINTS.................................................................................................................................................................................32
PRACTICE CASES...............................................................................................................................................................................33
PRACTICE CASE 1 (RETAILER)..............................................................................................................................................................34
PRACTICE CASE 2 (BUTCHER SHOP).....................................................................................................................................................36
PRACTICE CASE 3 (JUICE PRODUCER)...................................................................................................................................................39
PRACTICE CASE 4 (CHEMICAL MANUFACTURER).................................................................................................................................41
PRACTICE CASE 5 (VIETIRE)................................................................................................................................................................43
PRACTICE CASE 6 (WORLD VIEW)........................................................................................................................................................45
PRACTICE CASE 7 (LE SEINE)...............................................................................................................................................................47
PRACTICE CASE 8 (BEER BREW)...........................................................................................................................................................49
PRACTICE CASE 9 (WHEELER DEALER)................................................................................................................................................51
PRACTICE CASE 10 (TRAVEL AGENCY)................................................................................................................................................53
PRACTICE CASE 11 (HOSPITAL)............................................................................................................................................................55
PRACTICE CASE 12 (E-GROCERY)........................................................................................................................................................58

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