Understanding Digital Marketing: Marketing Strategies for Engaging the Digital-经管之家官网！

坛友互助群

扫码加入各岗位、行业、专业交流群

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.

The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies.

This book will help readers to:
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve the competitive edge to keep them ahead

Including new case studies that reflect the changed marketplace, Understanding Digital Marketingprovides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.

[hide][/hide]

Paperback: 432 pages
Publisher: Kogan Page; Third Edition edition (June 28, 2014)
Language: English
ISBN-10: 0749471026
ISBN-13: 978-0749471026
Product Dimensions: 6.1 x 0.9 x 9.2 inches
Shipping Weight: 1.4 poundshttp://www.amazon.com/Understanding-Digital-Marketing-Strategies-Generation/dp/0749471026/ref=sr_1_1_twi_1_pap?ie=UTF8&qid=1436669052&sr=8-1&keywords=Understanding+Digital+Marketing%3A+Marketing+Strategies+for+Engaging+the+Digital+Generation

扫码或添加微信号：坛友素质互助

「经管之家」APP：经管人学习、答疑、交友，就上经管之家！
免流量费下载资料----在经管之家app可以下载论坛上的所有资源，并且不额外收取下载高峰期的论坛币。
涵盖所有经管领域的优秀内容----覆盖经济、管理、金融投资、计量统计、数据分析、国贸、财会等专业的学习宝库，各类资料应有尽有。
来自五湖四海的经管达人----已经有上千万的经管人来到这里，你可以找到任何学科方向、有共同话题的朋友。
经管之家（原人大经济论坛），跨越高校的围墙，带你走进经管知识的新世界。
扫描下方二维码下载并注册APP