【2018新书】The Business Value of Developer Relations-经管之家官网！

The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success
by Mary Thengvall(Author)
About the Author
Mary Thengvall is a connector of people at heart, both personally and professionally. She loves digging into the strategy of how to build and foster developer communities and has been doing so for over 10 years. After building community programs at O’Reilly Media, Chef Software, and SparkPost, she’s now consulting for companies looking to build out a Developer Relations strategy. She's the author of the first book on Developer Relations: The Business Value of Developer Relations (Apress, 2018).
Mary is a co-host of Community Pulse, a podcast for community managers and developer evangelists who are looking for information on community building. She curates DevRel Weekly, a weekly newsletter that brings you a curated list of articles, job postings, and events every Thursday.
She is also a member of Prompt, a non-profit that encourages people to openly talk about mental illness in tech. She speaks at various conferences and events about building and fostering technical communities as well as how to prevent burnout in yourself and your team.
About this book
Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.
First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.
Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today.
What You’ll Learn

• Define community and sell community to your company
• Find, build, and engage with the community
• Determine how and when to hire community managers
• Build your own personal brand
  

Who This Book Is For
Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.
Table of contents
Part I: What Is the Value of a Technical Community?
Chapter 1: An Introduction to Community 3
Establish the (Flexible) Boundaries 4
Why Do You Want a Community?6
What Do You Hope to Accomplish with a Community?7
Who Makes Up Your Community?9
Which Segment of The Community Do You Want to Focus on First?11
So, Do You Need a Developer Relations Team?12
Be Willing to Make Changes 14
Chapter 2: Selling Community to Your Company 17
Gathering of the Stakeholders 18
What Are You Trying to Accomplish?21
Your Version May Vary 22
Setting Expectations 24
Trouble in Paradise 26
All Aboard 27
Chapter 3: Keeping a Pulse on the Community 29
The Role of Social Media in Community Building 32
Establishing Voice 33
Choosing Platforms 34
Working Together 35
Technically Speaking 36
Focus on Developers 37
Elevate and Amplify 40
Personal Brand vs. Company Brand 41
Chapter 4: Measuring Your Success 43
Storytelling Is Part of the Job Description 46
Checks and Balances 47
Trust Your Gut, But . . .48
It’s Not All About the Data 48
ROI Is a Difficult Metric for DevRel 49
Qualitative + Quantitative = Sweet Success 52
Online Engagement 52
Multichannel Endeavors 53
In-Person Connections 54
Anecdotes vs. Facts 56
Time-to-value 59
Quick Wins and Weekly Reports 60
Finding Your Specific Metrics: Libby Boxes 61
Pirate Metrics 62
Setting Objectives 63
Building a World-Class Developer Relations Team 68
Chapter 5: Building a Developer Relations Team 73
Draw Your Mall Map 73
What’s in a Name?74
Team Title: Developer Relations 76
Strategic Lead: Developer Relations Manager 76
Technical Contributor: Developer Advocate 77
Cruise Director: Technical Community Builder 80
Developer Experience Manager 80
Technical Ambassador 81
Technical Engagement Manager 82
DevRel Project Manager 83
Full-Time Engineer 83
Who’s First?84
Know Your Strengths and Weaknesses 84
Make the Investment 86
The All-Important Question of Where 89
Marketing 90
Engineering 90
Customer Success 92
Product 93
Training or Content Division 94
Internal Consulting Firm 94
Community Department 95
Geographic Location 95
Where Does That Leave Us?96
Set Them Up for Success 99
Part II: Building and Engaging with the Community
Chapter 6: Finding Your Community 103
Relationships 101 104
Don’t Start from Scratch 107
Open Source Communities 110
Read vs. Write Communities 110
The “Stickiness” of Open Source Communities 111
The Person in Charge of the Community 113
The People Around Them 114
Feeling Like They Belong 115
Open Source Is an Investment 115
Giving Back to the Community 117
Chapter 7: Building a Healthy Community 121
Finding Your North Star: Community Mission and Vision 122
Setting Expectations: Code of Conduct 125
Keeping Topics on Track: Community Guidelines 126
Providing Stability: Community Rituals 127
A Gathering Place 127
Go with the Flow 130
Community Advocates 130
Diversify 135
Build a Partnership 136
Communicate 138
Prepare 139
Scale 140
The Question of Compensation 143
A Stitch in Time Saves Nine 146
Chapter 8: In-Person Events: The How, Why, and Where 147
What Are You Trying to Accomplish?148
Brand Awareness 148
Feedback 149
Engage with the Community 152
Test the Waters 153
Maximize time, Minimize travel 153
Conferences, Conferences Everywhere 156
Navigating the Maze of Meetups 159
The Exception to the Rule 161
Speaking Engagements 165
Chapter 9: Dealing with Common Community Issues 169
Burnout 169
How to Prevent Burnout in Your Team 171
How to Recover from Burnout 178
Imposter Syndrome 182
You Don’t Have to Be Good at Everything 183
The Generation Gap 184
How to Fight Off Imposter Syndrome 185
Battling Distrust 188
Chapter 10: Building Your Personal Brand 193
Views Are (Not Only) My Own 193
Amplify the Good 194
Foster Your Own Community 196
Be Authentic 198
Let Your Personality Shine 198
Don’t Overdo It 200
Practice Empathy 201
Use Your Platform 202
Appendix A: Trip Reports 203
Sample Trip Report 204
Appendix B: Event Scorecard 207
Appendix C: Hackathon One-Page Handout 209
Appendix D: Developer Resource Card 211
Chef Developer Resource card 212
SparkPost Developer Resource card 213
Appendix E: Sample Event Process and Playbook 215
Event Process Template 215
Event Goals 216
Event Selection 217
Event Preparation 221
Event Execution 224
Large Event Playbook (Hackathons and Conferences) 225
Meetup Playbook 230
Event Follow-up 231
Index 233
Length: 237 pages
Publisher: Apress; 1st ed. edition (October 27, 2018)
Language: English
ISBN-10: 1484237471
ISBN-13: 978-1484237472
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