<p>Taiwan Financials<br/>Cheap for Good Reasons<br/>&#1048708; LOW VALUATION CAUSED BY UNCERTAINTIES IN EARNINGS OUTLOOK. Most of<br/>the Taiwan financial groups underperformed the market in 2007, and our<br/>coverage group is still trading at a 2008E P/BV below 1.6x. We believe there<br/>remain some uncertainties in the earnings outlook of Taiwan financials for 2008.<br/>These include trends in loan growth, net interest margin, asset quality, insurance<br/>premium growth and investment returns, and subprime-related provisions.<br/>&#1048708; INITIATE COVERAGE AT MARKET WEIGHT. In view of a potential increase in<br/>loan loss provisions for unsecured lending and additional provisions for subprime<br/>and related securities, our earnings forecasts show a slow rise in ROE for the<br/>financial holding companies during 2008-09. Our Gordon Growth Model also<br/>indicates that current valuations look demanding. We initiated coverage of the<br/>Taiwan financials sector with a Market Weight rating.<br/>&#1048708; INITIATED COVERAGE OF SEVEN FINANCIAL GROUPS. We recently initiated<br/>coverage of Chinatrust, Fubon, and Cathay with Outperform ratings. We also<br/>initiated coverage of First and E.Sun with Peer Perform ratings, and SinoPac and<br/>Shin Kong with Underperform ratings.<br/>&#1048708; CHINATRUST, FUBON, AND CATHAY OUR TOP PICKS. We expect these three<br/>financial groups to have a long-term sustainable ROE of over 15%. We believe<br/>this will be achieved through strong loan growth, high net interest margin, and<br/>solid fee income base and/or dominant life insurance business. In addition, each<br/>of these firms has an extensive overseas network, which should help them to<br/>generate new business opportunities in the next few years.</p><p>Table of Contents Page<br/>Executive Summary...................................................................................................................................................5<br/>Introduction ...............................................................................................................................................................9<br/>The Banking Business .............................................................................................................................................11<br/>Growth Driver (1): Strong Growth in OBU and Offshore Loans......................................................................12<br/>Growth Driver (2): Net Interest Margin to Bottom Out ....................................................................................19<br/>Growth Driver (3): Room for Expansion in Fee Income...................................................................................23<br/>Growth Driver (4): Tight Cost Control .............................................................................................................29<br/>Key Risk (1): Mixed Picture in Asset Quality...................................................................................................32<br/>Key Risk (2): Subprime and Related Exposures ...............................................................................................37<br/>The Insurance Business ...........................................................................................................................................39<br/>Growth Driver (1): Investment-linked Life Products........................................................................................40<br/>Growth Driver (2): Demand Driven by Stable GDP Growth............................................................................42<br/>Growth Driver (3): Economies of Scale Count .................................................................................................45<br/>Growth Driver (4): Overseas Opportunities ......................................................................................................49<br/>Key Risk (1): Uncertainty in Investment Return...............................................................................................52<br/>Key Risk (2): Limited Room for Improvement in Efficiency Ratios................................................................57<br/>Valuation and Stock Recommendations..................................................................................................................59<br/>Stock Performance ...........................................................................................................................................60<br/>Valuation: Bank Financial Holding Companies................................................................................................62<br/>Valuation: Insurance Financial Holding Companies.........................................................................................64<br/>Recommendations ............................................................................................................................................67</p><p>Companies ...............................................................................................................................................................69<br/>Chinatrust Financial Holding Co. Ltd.: Toward a Full Recovery in 2008 ........................................................70<br/>E.Sun Financial Holding Co. Ltd.: Fast Growth but ROE Continues to Lag....................................................79<br/>First Financial Holding Co. Ltd.: A Steadily Growing Bank............................................................................87<br/>Fubon Financial Holding Co. Ltd.: The Best Group Integration Model ...........................................................96<br/>SinoPac Financial Holdings Co. Ltd.: Limited Growth Drivers .....................................................................105<br/>Cathay Financial Holding Co. Ltd.: The Largest Financial Holding Company in Taiwan.............................114<br/>Shin Kong Financial Holding Co. Ltd.: Deep into Subprime .........................................................................123<br/>All pricing is as of the market close on January 16, 2008, unless otherwise indicated.</p><p></p><p>
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