Compared to the pure online store mode, O2O provides richerexperience, make it easier to trigger online word-of-mouth. Research results suggestthat, the key to boost customer satisfaction in the catering industry is toimprove product quality and service. Although traditional competitivestrategies such as online discount have been questioned by many scholars abouttheir decreasing effectiveness, they are indispensable means to attract onlinetraffic and trigger online word-of-mouth.



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