5# 精忠岳飞
把社会的交换关系说成供求关系,真有你们的。楼主怎么不去研究一下乞丐的需求,难道说,乞丐穷是没有需求,难道说乞丐除了想吃饭就不想要跑车、别墅、美女等?从这个意义上说,需求就是一个狗屁不通的概念,个人的欲望可能是无限,是不是要无偿提供?
本文来自: 人大经济论坛 详细出处参考:http://www.pinggu.org/bbs/viewthread.php?tid=834964&page=1&from^^uid=1141169
Marketing Guru , Kotler’s Viewpoint
1.What Motivates a Consumer to Take Action?
•
Needs - state of felt deprivation for basic items such as food and clothing and complex needs such as for belonging.
i.e. I am thirsty
•
Wants - form that a human need takes as shaped by culture and individual personality.
i.e. I want a Coca-Cola.
•
Demands - human wants backed by buying power. i.e. I have money to buy a Coca-Cola.
2.交换、交易与关系
交换 (exchange) 是指以自己所拥有的某些物品向他人换回一些他人所拥有的物品。
交易 (transaction) 系双方间价值的交换。


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