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一、

Ralf van der Lans,

Gerrit van Bruggen,

Jehoshua Eliashberg,

and Berend Wierenga

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Marketing Science March/April 2010 29:348-365; published online before print August 26, 2009, doi:10.1287/mksc.1090.0520

二、

Jeonghye Choi,

David R. Bell,

and Leonard M. Lodish

Traditional and IS-Enabled Customer Acquisition on the Internet

Management Science April 2012 58:754-769; published online before print December 22, 2011, doi:10.1287/mnsc.1110.1447

三、

o Boğaçhan Çelen,

o Shachar Kariv,

o and Andrew Schotter

An Experimental Test of Advice and Social Learning Management Science 2010 56:1687-1701; published online before print September 3, 2010, doi:10.1287/mnsc.1100.1228

四、

o David Godes

The Strategic Impact of References in Business Markets Marketing Science March/April 2012 31:257-276; doi:10.1287/mksc.1110.0695

五、

o Garrett P. Sonnier,

o Leigh McAlister,

o and Oliver J. Rutz

A Dynamic Model of the Effect of Online Communications on Firm Sales Marketing Science July/August 2011 30:702-716; published online before print June 6, 2011, doi:10.1287/mksc.1110.0642

o 六、David Godes and

o José C. Silva

Sequential and Temporal Dynamics of Online Opinion Marketing Science May/June 2012 31:448-473; published online before print August 25, 2011, doi:10.1287/mksc.1110.0653

七、

o Wendy W. Moe and

o David A. Schweidel

Online Product Opinions: Incidence, Evaluation, and Evolution Marketing Science May/June 2012 31:372-386; published online before print August 25, 2011, doi:10.1287/mksc.1110.0662

八、

o Sanjeev Dewan and

o Jui Ramaprasad

Research Note—Music Blogging, Online Sampling, and the Long Tail Information Systems Research isre.1110.0405; published online before print February 13, 2012, doi:10.1287/isre.1110.0405

九、

o Xiaoqing Jing and

o Jinhong Xie

Group Buying: A New Mechanism for Selling Through Social Interactions Management Science 2011 57:1354-1372; doi:10.1287/mnsc.1110.1366

十、

o Paulo Albuquerque,

o Polykarpos Pavlidis,

o Udi Chatow,

o Kay-Yut Chen,

o and Zainab Jamal

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content Marketing Science May/June 2012 31:406-432; published online before print January 24, 2012, doi:10.1287/mksc.1110.0685

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