陈煜波
陈煜波论文与书籍
期刊论文（国际）
Chen, Yubo, Yong Liu and Jurui Zhang (2012), “When Do Third-party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews,” Journal of Marketing, 76 (2), 116-134.
Zhang, Zhu, Xin Li and Yubo Chen (2012), "Deciphering “Word”-of-Mouth in Social Media: Text-based Metrics of Consumer Reviews," ACM Transactions on Management Information Systems, 3(1), 5:1-5:22.
Chen, Yubo, Scott Fay and Qi Wang (2011), “The Role of Marketing in Social Media: How Online Consumer Reviews Evolve,” Journal of Interactive Marketing, 25(2), 85-94. (Journal of Interactive Marketing Best Paper Award, SSRN's Top 10 All Time Download for Marketing Science)
Chen, Yubo, Qi Wang and Jinhong Xie (2011), "Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning," Journal of Marketing Research (April), 238-254.
Wang, Qi, Yubo Chen and Jinhong Xie (2010), "Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects," Journal of Marketing, 74(4), 1-14 (Lead Article, MSI/H. Paul Root Best Article Award Finalist).
Lusch, Robert, Yong Liu and Yubo Chen (2010), "The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier," IEEE Intelligent Systems, 25(1), 71-74.
Liu, Yong, Yubo Chen, Robert Lusch, Hsinhun Chen, David Zimbra and Shuo Zeng (2010), "User-Generated Content on Social Media: Predicting New Product Market Success from Online Word-of-Mouth," IEEE Intelligent Systems25(1), 75-78.
Chen, Yubo, Shankar Ganesan and Yong Liu (2009), "Does a Firm's Product Recall Strategy Affect its Financial Value? An Examination of Strategic Alternatives during Product-harm Crises," Journal of Marketing, 73 (6), 214-226.
Chen, Yubo and Jinhong Xie (2008), “Online Consumer Review: Word-of-mouth as A New Element of Marketing Communication Mix,” Management Science, 54 (3), 477-491. (Frank M. Bass Best Paper Award Finalist, SSRN's No.1 All Time Download for Marketing Science)
Godes, David, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh (2005), “The Firm’s Management of Social Interactions,” Marketing Letters, 16 (3/4), 415-428.
Chen, Yubo and Jinhong Xie (2005), “Third-party Product Review and Firm Marketing Strategy,” Marketing Science, 24 (2), 218-24.
期刊论文（国内）
沈厚才，陶青，陈煜波 (2000), “供应链管理理论与方法,” 中国管理科学, 8(1): 1-9 (Lead Article).
专著（书章节）
Liu, Yong, Yubo Chen, Shankar Ganesan, and Ron Hess, “Product-harm Crisis Management and Firm Value,” in Handbook of Marketing and Finance, S. Ganesan edit, Edward Elgar Publishing, 2012.
Chen, Yubo, Yong Liu and Jurui Zhang (2012), “When Do Third-party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews,” Journal of Marketing, 76 (2), 116-134.
Zhang, Zhu, Xin Li and Yubo Chen (2012), "Deciphering “Word”-of-Mouth in Social Media: Text-based Metrics of Consumer Reviews," ACM Transactions on Management Information Systems, 3(1), 5:1-5:22.
Chen, Yubo, Scott Fay and Qi Wang (2011), “The Role of Marketing in Social Media: How Online Consumer Reviews Evolve,” Journal of Interactive Marketing, 25(2), 85-94. (Journal of Interactive Marketing Best Paper Award, SSRN's Top 10 All Time Download for Marketing Science)
Chen, Yubo, Qi Wang and Jinhong Xie (2011), "Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning," Journal of Marketing Research (April), 238-254.
Wang, Qi, Yubo Chen and Jinhong Xie (2010), "Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects," Journal of Marketing, 74(4), 1-14 (Lead Article, MSI/H. Paul Root Best Article Award Finalist).
Lusch, Robert, Yong Liu and Yubo Chen (2010), "The Phase Transition of Markets and Organizations: The New Intelligence and Entrepreneurial Frontier," IEEE Intelligent Systems, 25(1), 71-74.
Liu, Yong, Yubo Chen, Robert Lusch, Hsinhun Chen, David Zimbra and Shuo Zeng (2010), "User-Generated Content on Social Media: Predicting New Product Market Success from Online Word-of-Mouth," IEEE Intelligent Systems25(1), 75-78.
Chen, Yubo, Shankar Ganesan and Yong Liu (2009), "Does a Firm's Product Recall Strategy Affect its Financial Value? An Examination of Strategic Alternatives during Product-harm Crises," Journal of Marketing, 73 (6), 214-226.
Chen, Yubo and Jinhong Xie (2008), “Online Consumer Review: Word-of-mouth as A New Element of Marketing Communication Mix,” Management Science, 54 (3), 477-491. (Frank M. Bass Best Paper Award Finalist, SSRN's No.1 All Time Download for Marketing Science)
Godes, David, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh (2005), “The Firm’s Management of Social Interactions,” Marketing Letters, 16 (3/4), 415-428.
Chen, Yubo and Jinhong Xie (2005), “Third-party Product Review and Firm Marketing Strategy,” Marketing Science, 24 (2), 218-24.
期刊论文（国内）
沈厚才，陶青，陈煜波 (2000), “供应链管理理论与方法,” 中国管理科学, 8(1): 1-9 (Lead Article).
专著（书章节）
Liu, Yong, Yubo Chen, Shankar Ganesan, and Ron Hess, “Product-harm Crisis Management and Firm Value,” in Handbook of Marketing and Finance, S. Ganesan edit, Edward Elgar Publishing, 2012.
陈煜波主要成就
陈教授在Management Science, Journal of Marketing, Journal of Marketing Research, Marketing Science等管理学和市场营销学国际顶级学术期刊上发表多篇关于社会互动和公司战略、网络效应、社会化媒体、产品安全及营销和金融关系研究的学术论文。作为国际上最早研究 Web2.0和网络社会化新媒体的市场营销学学者之一，
陈教授曾先后多次获市场营销学领域国际最佳论文奖或提名奖。其中对消费者网络口碑和公司营销战略关系的研究获美国运筹学和管理学研究协会（INFORMS）Frank Bass 最佳论文提名奖；关于网络效应的研究获美国市场营销学会提名入围2010年度对促进营销实践最有贡献的MSI/H. Paul Root最佳论文奖；关于社会化媒体演化的研究获2011年度Journal of Interactive Marketing最佳论文奖。
陈教授曾获得美国亚利桑那大学管理学院院长优秀教学奖、院长课程创新奖、以及亚利桑那大学学生校友会授予的杰出高等教育工作者等多个优秀教学奖项。他指导学生为联合国儿童基金会和任天堂公司进行的市场研究和营销计划先后获美国市场营销学会国际大学生案例竞赛第二、第三名的好成绩。陈教授曾先后在佛罗里达大学、亚利桑那大学、清华大学经管学院、以及印度商学院给博士生、MBA研究生和本科生讲授国际市场营销学、市场营销模型、营销战略与经济分析、营销运营与策略等多种营销学、管理学课程。
陈教授曾先后多次获市场营销学领域国际最佳论文奖或提名奖。其中对消费者网络口碑和公司营销战略关系的研究获美国运筹学和管理学研究协会（INFORMS）Frank Bass 最佳论文提名奖；关于网络效应的研究获美国市场营销学会提名入围2010年度对促进营销实践最有贡献的MSI/H. Paul Root最佳论文奖；关于社会化媒体演化的研究获2011年度Journal of Interactive Marketing最佳论文奖。
陈教授曾获得美国亚利桑那大学管理学院院长优秀教学奖、院长课程创新奖、以及亚利桑那大学学生校友会授予的杰出高等教育工作者等多个优秀教学奖项。他指导学生为联合国儿童基金会和任天堂公司进行的市场研究和营销计划先后获美国市场营销学会国际大学生案例竞赛第二、第三名的好成绩。陈教授曾先后在佛罗里达大学、亚利桑那大学、清华大学经管学院、以及印度商学院给博士生、MBA研究生和本科生讲授国际市场营销学、市场营销模型、营销战略与经济分析、营销运营与策略等多种营销学、管理学课程。
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